Michael Kors x La Rinascente

Upper Manhattan has been transported into a series of eight enormous five-metre tall windows at Milan's iconic La Rinascente for Michael Kors. The gigantic scale of the windows gave StudioXAG the opportunity to create luxury New York City sets at 1:1 scale in the company's workshop. Seeking inspiration from sight lines and strong perspectives, the team created lifelike uptown architecture incorporating the FW18 campaign seamlessly to hero the new season's collection.

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Campaign colours of marigold, teal and deep oxblood pop against the cool and contemporary white monochrome brick facades.

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Playful twists of coloured neon highlight recognisable NYC urban icons such as
a luxurious uptown hotel canopy complete with it's own red carpet.

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Mannequins stand at a pedestrian
crossing and perch on a Central Park bench to show off the feminine, free-spirited offering of ruffled skirts and flirty dresses.

Photography by Edward Park

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Michelle Kyle
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Anthropologie
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