The 1800-Call-Coach window concept takes its cue from pop artists, using repetition in a compositional installation around an all-American style payphone.
The luxury accessories brand drew inspiration from a nostalgic 80’s payphone subverted through a sophisticated Coach lens, and luxury materials, such as bronze chrome, gunmetal, and suede. The material palette is rich and on brand, yet neutral enough to serve as a backdrop to hero the product.
'The most fun part of the project, was getting the chance to really reinvent all the details of such an iconic item such as the payphone and make them Coach,' says a spokesperson from the visual team. 'From Sig C chain details, to rivets and coin insert slots.
Furthermore, stores will be receiving decals that will be applied to the payphone and further contextualise the seasonal and Coach story, and most of all, put it in an urban context of NYC that ties it in with street art and wheat paste wall pasting seen all over the city.'
Images: Daniel Salemi
Design: Samar Younes, global design director, visual brand experience and Joanna Roopchand, design manager, visual brand experience