Tiffany - Blue Book Collection

Tiffany & Co partnered with scientists and artists to reimagine the windows at the New York flagship store for the debut of its 2018 Tiffany Blue Book Collection. The windowscapes marvel at the natural world and its awe-inspiring beauty.

Each thoughtfully curated window, like the 2018 Blue Book Collection, takes inspiration from the four seasons.


Winter: A diamond necklace, earrings and bracelet crafted to mimic the irregular shape of ice shards are complemented by Yan Liang, Ph.D. and Wenting Zhu’s high-magnitude microscope footage of water solution as it changes properties from liquid to solid ice.


Spring: A diamond bracelet with green tourmalines and a diamond-and-sapphire encrusted ring are displayed on top of an ice block. Nearby, a diamond, tanzanite and sapphire pendant shaped like a hydrangea hangs adjacent to a floral ice block created in a slow-freeze process by floral artist Azuma Makoto in order to melt on-site and show the changing seasons.


Summer: A diamond-encrusted bracelet and earrings created with a fluttering moth design are dynamically displayed with video footage of an M7.3 solar flare provided by NASA’s Goddard Space Flight Center.


Fall: A diamond necklace and earrings featuring a fern motif are placed on top of mouth-blown crystal orbs crafted by Lobmeyr. The orbs, inspired by water in its many mutable states, perfectly complement artist Susan Derges’ piece in which she captures the movement of water on photographic paper by immersing it directly into rivers or shorelines.


Perennial: The final window features the U.S. National Park Service’s magnificent scene of the honeybee’s process year-round. Here, three diamond rings and a sterling silver jewellery box with 24k gold vermeil honeycomb designs are set against a vibration-enhanced spectrograph of a bee’s waggling dance, which conveys direction to a food source.

Throughout, a sense of awe and wonder is communicated through the flora, fauna, geometry, minerals and gemstones.

'We’re paying homage to Tiffany’s longtime source of inspiration: nature,' says Richard Moore, Tiffany & Co.’s divisional vice president of global store design and creative visual merchandising. 'Tiffany is partnering with renowned national institutions in a unique fashion to present our high jewellery windows. We are able to use their knowledge of the natural world in dialogue with the collection to present it in an exciting new way.'

The windows were on display from 28 September to 8 October 2018.

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