To mark the launch of Lululemon's collaboration with Francesca Hayward, principal dancer of the Royal Ballet, the retailer has unveiled a window scheme that gives a modern, fresh take on ballet, with clean lines and a muted palette. Simplicity and pared-back elegance was key to the window display, designed and installed by Lucky Fox.
A solo mannequin placed on a mirrored plinth, and lit by a single spotlight, is all that is needed to showcase the limited edition collection. Framing the customised dancing mannequin is a concertina, freestanding mirror sculpture, spanning the full height of the store windows. The overall effect is that of a modern-day ballerina jewellery box, with the principal dancer taking centre stage.
Strips of mirrored gold fret vinyl adorn the windows, working as a nod to Francesca's love for all things gold – which can also be seen in the golden stitching featured on the collection pieces and label tags.