The highly-anticipated Christmas windows at Fenwick Newcastle were unveiled on Friday 2 November. Inspired by the much-loved children’s picture book The Snowman by author and illustrator Raymond Briggs, which was published 40 years ago, the windows were created in conjunction with Penguin Ventures, part of Penguin Random House.
It tells the story of a young boy, James, who wakes at midnight to find the snowman he built that day has magically come alive. Their instant friendship takes them on a journey, first on motorcycle and then by flight together to the North Pole for a snowman party and to meet Father Christmas with his reindeer. The story has been brought to life in the Fenwick windows.
As they soar above in the sky, music plays out in the form of a very familiar, endearing tune.
The final scene depicts the touching moment when James realises the next morning all that is left of his adventure with The Snowman is the scarf he is wearing, given to him by Father Christmas, affirming that it was not just a dream.
'We are thrilled to unveil our magical 2018 window display on this milestone anniversary for The Snowman. Both the book and popular animated film evoke a sense of nostalgia among generations and have become a firm family favourite at this time of year,' says Carl Milton, store director at Fenwick Newcastle. 'Every year we look forward to this special occasion and building on our in-store experience, and along with our Santa on the Rooftop event, pop-up cinema and lower ground floor Christmas department, we truly hope everyone enjoys the festive season with us. Best wishes from all of the team at Fenwick Newcastle.'
Thomas Merrington, creative director at Penguin Ventures, adds: 'It's been a delight to work with Fenwick once again on their stunning Newcastle window for 2018. We are thrilled they have chosen The Snowman as their main Christmas theme across the Fenwick estate and are excited to see the reaction to the range of bespoke product that will also be launching in stores. This Christmas is promising to be a very special anniversary year for Raymond Brigg’s much-loved creation and the design team behind this stunning window have done an extraordinary job.'