Liberty London's Christmas 2018 windows illustrate the theme 'The Liberty Christmas Story', whereby the animals that are intricately carved into the panels and pillars of the iconic building come to life through print, verse and display.
Liberty fabric print designer, Ffion Griffith and emerging poet, Gabrielle Djanogly worked closely together to create the enchanted world of the yule-tide creatures.
Hand-drawn by Griffith in the Liberty London design studio, the animals have been reimagined to create a series of Christmas prints, while Djanogly’s ‘A Liberty Christmas’ joyously describes the antics of the magical friends at night and how they help and hinder Christmas preparations.
The Liberty animals spring in to action in the store’s 10 Great Marlborough Street windows. The black and white 2D animals are displayed against richly decorated home-scenes surrounded by an assortment of gifts.
Cheeky monkeys are seen swinging from the ceiling, guffawing elephants sit at the head of dinner tables and lions relax by the fireside.
The store’s central atrium features a dramatic levitating hot air balloon that is visible from each balcony. Adorned in the Christmas print, the 2D animals scurry around the store, filling the balloon’s basket with gifts.
Meanwhile, preserved green furs and Christmas trees dressed with eucalyptus sit alongside oversized wreaths.
A Liberty Christmas
Ship’s timbers gave us Liberty,
In nineteen twenty-four.
An ark of vast discovery,
With treasure on every floor.
There’s magic in them salty beams,
Carved animals wake at night –
A ravenous bear, a frog on the stair
And a fair-feathered owl in flight!
A flurry of paws set the Christmas scene,
Under a starry glow.
And festive cheer swells up to the roof,
Where the sails of the Mayflower blow.
The windows were produced in collaboration with Millington Associates, which was responsible for building, sourcing and scenically painting traditional furniture to set the scene for the illustrated characters, as well as layered vinyl.