Harrods has unveiled its 2018 'Fantastica' Christmas campaign, created by the Department of Surprise and Delight. Transforming all corners of Harrods, including the windows, the Department of Surprise and Delight is a dedicated team that will be hard at work throughout the season providing unexpected moments of joy for all.
'As experts of the exceptional and makers of magic, it is our job to take our customers on a journey, whisking away their imagination. Luxury is a story, rich in meaning, emotions and moments, and I feel that Fantastica truly touches the pinnacle of sensory storytelling. From the windows, our stage to the outside world, to magical moments to surprise our guests within our four walls, we want the Harrods customer to be taken on a limitless journey this Christmas. Fantastica has completely challenged and stretched our creativity, but with an ambitious scheme came the opportunity to create a world of theatre, and I believe we have created something truly magical,' says Alex Wells-Greco, creative visual director at Harrods.
Window 19: Unwrap the day with Bottega Veneta - Unwrap your Christmas wish list in style with Bottega Veneta.
The famous Brompton Road windows follow a tableau of familiar festive rituals over a 24-hour period. 'We wanted a concept that was relatable and recognised globally,' adds Wells-Greco, from unwrapping gifts and the Queen’s speech, to a Christmas feast and a party. The exhibition windows will also play host to a sensory spectacle from Dom Pérignon in November, and a Loewe celebration in December.
Window 8: Party Time with Elie Saab - Dance the night away and celebrate the festive season with Elie Saab and its bespoke couture gowns just for Harrods.
Window 9: The Dolce & Gabbana Leftover Fridge - After a truly delicious feast there’s nothing quite like leftovers, served by Dolce & Gabbana.
Window 18: The Harrods Feast - Feast your eyes on this giant Christmas dinner from the iconic Harrods Food Halls.
Food is a common thread that runs through the veins of Harrods and Christmas. To coincide with Fantastica, Harrods is also celebrating the opening of the Fresh Market Hall – the second stage of The Taste Revolution (read more here). Celebrating speciality foods, with a focus on provenance, convenience and seasonality, the newly redesigned hall features a rotisserie and vegetable butcher alongside counters such as cheese and charcuterie, a deli, a butcher and a fishmonger. A team of 150 chefs freshly prepare the dishes in-store.
Window 17: Harrods is Oh So Sweet – Harrods are fulfilling the sweetest of cravings this festive season
'Our team has been working on bespoke, handcrafted designs for five months, all individually made in west London. From oversized Brussels sprouts and giant turkey thermometers, to a huge Christmas dinner plate, we have played with size, scale and proportion like never before. Fantastica has been my favourite project to work on - it’s fun, it’s instagrammable, and it taps into everyone’s imagination,' says Wells-Greco.
The magic continues outside with an eight-metre Christmas tree on Hans Crescent, sourced from Surrey and adorned with more than 100 oversized gourmet delights, including cranberries, candy canes and Brussel sprouts. It is inspired by family feasting and the central part this plays in Christmas, a ritual that has been at the heart of Harrods for more than 180 years.
Throughout November and December, customers can enjoy ‘12 Moments of Fantastica’, a calendar of interactive activities, from pop-ups and tutorials, to gift personalisation and one-day-only experiences. Moments include Chanel’s fortune cookie kiosk, Harrods food tastings, performances from the Royal Academy of Music and much more.