When it comes to gifting, everyone knows it's the thought that counts. Now you can gift one, literally with Diesel's latest marketing campaign. With any piece bought from the current Diesel collection leading up to the holiday season, customers will also receive a thought bubble to include with the gift.
The Diesel store on Carnaby Street, London brings this marketing campaign to life. Created in collaboration with StudioXAG, the facade is clad in a distressed aluminium foil and features a selection of bespoke fibreglass thought bubbles.