Illumination and Universal Pictures' Dr. Seuss' The Grinch is stealing the holiday campaign at Bloomingdale's this season. The funny, heartwarming and visually stunning story guides the retailer's holiday celebration with its catalogue, nods to the movie in store and full window takeover.
'Each year we look forward to unveiling our holiday windows,' says Tony Spring, Bloomingdale’s chairman and CEO. 'We are thrilled to welcome New Yorkers and visitors of all ages to experience this year’s spectacular design and animation. The magic of Dr.Seuss’ The Grinch is captured throughout our 59th Street flagship, inspired by our partnership with Illumination and Universal Pictures’ Dr.Seuss’ The Grinch and brought to life in our Lexington Avenue Windows. This project and partnership is one of the things that makes Bloomingdale’s like no other store in the world.'
The 59th Street Lexington Avenue windows draw inspiration from the Grinch's story and illustrate his journey from holiday hater to merry maker, with special interactive features.
One window transports the audience into the story by allowing them to take a selfie, which will appear inside the window next to a large-scale representation of the Grinch’s head and some snarky jeers. In another window, music makers can press buttons under the watchful eye of the Grinch’s trusty accomplice Max, to play sounds that ring out from one of his favorite inventions: an organ.
In the same window, a telescope popping out of the glass gives viewers a look into the whimsical world of Whoville, which is depicted in the next series of windows. The Whoville windows embody the spirit of the holidays through the warm hearts and welcoming spirits of its inhabitants, the Whos.
In the movie, the Whos declare they are going to make Christmas three times bigger this year (to the Grinch’s annoyance) and this is depicted in the final window where the Whoville Christmas tree is so large and festive that it breaks through the glass of the window.
Images: BFA, Joe Schildhorn