Printemps - The magical worlds of Father Christmas

The run of windows at Paris department store Printemps reveal the magical worlds of Father Christmas. The narrative once again features Jules and Violette, with new characters that have been designed and produced in collaboration with partner brands.

Dressed up as real detectives and embarking on adventures across magical worlds, the two intrepid characters venture out in search of Father Christmas, who has gone missing.


The windows feature a series of magical scenes: 'The Frosted Valley' with the silver bears of Canada Goose, 'The Golden Dunes' of UGG with the help of the booted sheep, 'The Prairie of the Four Winds' with the funny hairy greyhounds of Dyson, and 'The Land of Sweet Delights' with the French cows of Hรคagen-Dazs.


The atrium also features 'The World of Marni'.


Laetitia Casta, ambassador for Boucheron, unveiled the windows alongside Paolo De Cesare, CEO of Printemps.


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Exclusive Q&A


Nathan Hicks
Head of Visual


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