Macy's - Believe In The Wonder Of Giving

Macy's Herald Square has unveiled its Christmas windows featuring a new hero, Sunny the Snowpal. Award-winning designer and Macy’s national director of window presentation, Roya Sullivan, created the 2018 intergalactic-themed Christmas windows. A custom interactive video game let guests zoom Sunny through snowflakes in pursuit of Santa’s sleigh, while LED backdrops and animated characters and scenery brought energy to the holiday scenes.

The theme of this year’s windows is 'Believe In The Wonder Of Giving.' The six enchanted windows share a tale of friendship, family, adventure, and teamwork as Sunny the Snowpal works to save Christmas with the help of her friends.

Window One
Far from Earth, Sunny the Snowpal is safe and warm in a space station surrounded by wrapped gifts and festive bunting. Sunny looks longingly at Santa’s distant sleigh, bursting free to catch him as the scene shifts. Glowing stars and planets flicker brightly around her.

Window Two
Sunny is perched on a snowflake and spectators are invited to join the quest to unite with Santa, navigating our hero safely through a snowstorm using buttons on the glass. Santa’s sleigh draws nearer as Sunny swoops through the night sky.

Window Three
The moon shines brightly overhead as spectators meet Sunny inside Santa’s bag. Joined by heaps of blinking toys and colourfully wrapped gifts, Sunny meets a new friend. An arctic fox is also hiding out in Santa’s bag, and blinks back at a smiling Sunny.

Window Four
Santa’s sleigh is in trouble, but Sunny and her fox friend are here to save the day. As the life-size sleigh rotates over, it reveals a complex maze of cogs and machinery. Sunny works to replace the missing piece with a snowflake as her friend peers down.

Window Five
With the sleigh fixed, Santa zooms over a snowy forest. Burrowed deep underground, families of bunnies, polar bears, and white foxes nestle together, exchanging gifts. Thanks to Sunny’s skill, the arctic fox parachutes safely down to spend Christmas with his family, popping through the door to surprise them.

Window Six
Sunny returns to her family in the final scene. The joyful snowpeople cheer for their returning hero as Ice City celebrates Macy’s Thanksgiving Day Parade in the background. Santa and his sleigh swoop overhead, pulling a banner reminding the city to 'Believe in the Wonder of Giving!'


In addition to the six Broadway windows, Macy’s will also showcase scenes from Christmas classic Yes, Virginia… in the 34th Street windows. The 7th Avenue windows will be filled with colorful Lego scenes.

The windows are sure to delight generations of spectators who have grown up with the annual tradition of visiting the windows, as well as those experiencing the enchantment of a New York City Christmas for the first time. The windows will be in place until 1 January 2019.

Build by: Standard Transmission Production
Photos by: Bill Waldorf

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