Jimmy Choo - Cruise

Jimmy Choo is cruising into the Holiday season with its Christmas windows. The Cruise windows feature a metallic surface that was scored on the back, folded and creased to form a shiny crystal 3D display area. This connects with the launch of the embellishment on Jimmy Choo's sneakers, as well as being a festive support surface for multiple products during the Christmas period. Various colours of cystal surface were used – shiny gold, chrome, white and black – to create colour contrast.

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Front mounted triangular shoe supports were fitted, mirrored with glowing acrylic tops. Women's shoes are displayed against chrome coloured crystals, and the men's collection against Anthracite coloured crystals.

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The windows were designed in collaboration with Millington Associates.

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