Jimmy Choo is cruising into the Holiday season with its Christmas windows. The Cruise windows feature a metallic surface that was scored on the back, folded and creased to form a shiny crystal 3D display area. This connects with the launch of the embellishment on Jimmy Choo's sneakers, as well as being a festive support surface for multiple products during the Christmas period. Various colours of cystal surface were used – shiny gold, chrome, white and black – to create colour contrast.
Front mounted triangular shoe supports were fitted, mirrored with glowing acrylic tops. Women's shoes are displayed against chrome coloured crystals, and the men's collection against Anthracite coloured crystals.
The windows were designed in collaboration with Millington Associates.