Reiss - Selfridges Rocks Christmas

As part of Selfridges' Rocks Christmas campaign, Reiss commissioned Millington Associates to smash up a disco ball to allow the brand's garments to emerge from its centre. Using shimmer walls, the Millingtons team was able to frame the metal structure that holds the ball in place.

R-06.jpg

The company's metal workers cut the ball apart and painstakingly pieced pieces back together, using fragments to string from the ball to give the effect it is shattering before your eyes. Additional pieces were then scattered on the floor.

R-08.jpg

Latest windows

  • 1

Features

  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1

Insight

  • An Insight into the Relationship Between Digital and Print +

    Read More
  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • 1

Exclusive Q&A

Nathan_Hicks.jpg

Nathan Hicks
Head of Visual
T.M.Lewin
Read More...

 

Search Our Site

 

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information