Reiss - Selfridges Rocks Christmas

As part of Selfridges' Rocks Christmas campaign, Reiss commissioned Millington Associates to smash up a disco ball to allow the brand's garments to emerge from its centre. Using shimmer walls, the Millingtons team was able to frame the metal structure that holds the ball in place.

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The company's metal workers cut the ball apart and painstakingly pieced pieces back together, using fragments to string from the ball to give the effect it is shattering before your eyes. Additional pieces were then scattered on the floor.

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