John Lewis - The Boy & The Piano

The John Lewis Christmas advertising campaign 2018 tells the story of how the gift of a piano inspired and influenced the course of Elton John's life.

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The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano.

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The campaign includes an experiential space at the Oxford Street store and a musical light show that is projected from the Oxford Street shop windows every 30 minutes from 4pm.

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A piano spans the length of the windows to reference Elton John’s piano in the ad. The scheme was produced in collaboration with Harlequin Design.  

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