Tiffany & Co's 2018 holiday windows at the Fifth Avenue flagship store in New York City feature a series of playful scenarios that pay homage to Gene Moore's imaginative displays from the 1960s, with an unexpected twist.
At the heart of this year's theme, 'The Holidays Made by Tiffany', is Tiffany's holiday hero, a chrome articulated drawing figure first seen in Moore's 1960s windows.
In one scene, the holiday hero puts the finishing touches on a robot made of Tiffany Blue Boxes. In another, a handmade Tiffany Blue stereo player fills the space and a white porcelain mouse, in contrasting scale, appears to be listening to a holiday mixtape on tiny headphones.
The displays capture the magic of the season with wit, humour and a touch of glamour.
'This year’s windows offer a glimpse behind the scenes of a fantastical Tiffany holiday in the making,' says Richard Moore, divisional vice president, global store design and creative visual merchandising, Tiffany & Co. 'With such exceptional craftsmanship and attention to detail, the creation of one of our magical holiday windows takes more than a year, from concept to execution.'
Tiffany & Co will unveil the Christmas windows in Covent Garden, London on Thursday 29 November 2018.
Photography: Ricky Zehavi