Coach - Lights, Camera, Holiday

'Twas the night before the soirée and the fairy lights swayed,
Unaware that the animals would come out to play;
Coach presents were wrapped on the mantle with care,
In the hopes they'd be Instagrammed and opened there;
Uni, Rexy, Frog, Fox, Squirrel, Pig, Owl and Mouse,
Were prepping their party outfits to wow in da house...'

The Holidays has arrived in the New York suburbs. Lights outline picket fences. Tinsel hangs from the ceilings. And a group of animals awaits in quiet anticipation – or did one wink? Instantly they come to life in a jazz-age-to-modern-age soirée scene – an explosion of glitter, frivolity and rebellion. They dance, play instruments, chatter, decorate and wrap everyone's gifts. Partying since (before) 1941.

1811_Coach_Windows_031.jpg

Rexy the dinosaur and friends party away in the Coach Holiday windows. Designed by Chameleon Visual, the scheme features a host of animals dancing, as Emma Davidge, creative director at Chameleon Visual, explains: 'The animals all started with a NYC theme. The pigs (also there for CNY) were based on The Rockettes (Radio City). Frogs started out as break dancers, foxes are doing the foxtrot etc. I gave them all a dance theme, which developed over time. They are all presented on i-beams based on NYC buildings and the Coach hardware becomes the chain which holds them.'

The characters were designed in 3D and then 3D printed by Chameleon Visual. 'The original 3D printed animals were upholstered by the Coach atelier as I wanted an authentic Coach touch with the stitching etc. We reproduced in faux leathers and shearling – two of Coach signature materials,' says Davidge.

1811_Coach_Interiors_083.jpg

The scheme was also carried through instore.

SFD was involved in the production/installation for the scheme in New York City and London.

Latest windows

  • 1

Features

  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1

Insight

  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • Retail Trends for the Next Year +

    Read More
  • 1

Exclusive Q&A

Nathan_Hicks.jpg

Nathan Hicks
Head of Visual
T.M.Lewin
Read More...

 

Search Our Site

 

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information