Saks Fifth Avenue - Theater of Dreams

The Theater of Dreams festive window scheme and light show at Saks Fifth Avenue is an ode to the grandeur of the Broadway stage.


The windows, presented by Mastercard, bring to life an imaginary shopper's visit to the theater, where she dreams of Saks Fifth Avenue.


Each display depicts a different scene from the shopper's dream, integrating real-life props with digital screens. In one window the shopper visits the Fifth Avenue Club, while in another she goes in search of the perfect shoe.


The festive windows were unveiled with a fantastical performance by 124 Broadway dancers on Fifth Avenue, New York City.  

Images courtesy of BFA for Saks Fifth Avenue  

Latest windows

  • 1


  • Colour & Materials: Pushing the Boundaries +

    Read More
  • Opinion: Is plus-size a growing sector of fashion? +

    Read More
  • Feeding our need: Restaurant design +

    Read More
  • 1

Out & About

  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • 1


  • Recruitment - Senior Project Manager +

    Read More
  • Retail Trends for the Next Year +

    Read More
  • The Use Of Branded Currency In Retail +

    Read More
  • 1

Exclusive Q&A


Michelle Kyle
District Visual Manager


Search Our Site



We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information