Saks Fifth Avenue - Theater of Dreams

The Theater of Dreams festive window scheme and light show at Saks Fifth Avenue is an ode to the grandeur of the Broadway stage.


The windows, presented by Mastercard, bring to life an imaginary shopper's visit to the theater, where she dreams of Saks Fifth Avenue.


Each display depicts a different scene from the shopper's dream, integrating real-life props with digital screens. In one window the shopper visits the Fifth Avenue Club, while in another she goes in search of the perfect shoe.


The festive windows were unveiled with a fantastical performance by 124 Broadway dancers on Fifth Avenue, New York City.  

Images courtesy of BFA for Saks Fifth Avenue  

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