Cognac house Hennessy has chosen a Glam Rock theme for its window at Selfridges London, as part of the department store's Selfridges Rocks Christmas campaign for Christmas 2018. Produced and installed by Prop Studios, the window unveiled the Hennessy Xo limited edition by Marc Newson.
The design direction was a mixture of high shine and metallic materiality in a nod to this year's Glam Rock theme. The window design amplifies the decanter's distinctive shape and contents, combining mirrored polycarbonate curtains and transparent plexi flooring.
The stairs were laid with silver, glossy laminate and coated with the Hennessy red colour.
To achieve maximum impact, mirroed light bulbs were installed above the display to replicate stage lighting and set the ambience.
The design celebrates the hennessy Xo ability to transcend and continue to exist in a very contemporary way.