Napapijri - Holiday Monsters

Gifting monsters are spreading the Christmas joy at Italian casual-wear brand Napapijri this season.

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Set within an indulgent gold-on-gold world, each of the shimmering characters sport golden furry coats and are captured carrying their selections from Napapijri stores across Europe.

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The creatures have also been developed into ecommerce animations for the Napapijri website.

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The window scheme was designed, produced and installed in collaboration with StudioXAG.

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Stephen Briars,
Creative Director,
The Conran Shop
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