Le Bon Marché - Branco Luz

Portuguese artist Joana Vasconcelos has taken over the windows and interior spaces of luxury Paris department store, Le Bon Marché.


In the spotlight is 'Simone', a strange and invasive aerial suspension that hovers like a hot air balloon under the glass roof of the store.


The 30m-long UFO is a Valkyrie; one of the sprawling, sensual creatures that first appeared in the artist's work in 2004.


'Unlike the Nordic war legend, Joana Vasconcelos bestows benevolent powers upon them,' says a spokesperson for Le Bon Marché. 'Her Valkyries are powerful and protective female figures who give humans strength and courage. Their envelope made of a patchwork of various fabrics combined with crochet embroidery and precious trimmings gives them a contagious touch of extravagance, like those who will meander through the external windows.'


'I wanted to pay tribute to all the customers of the store, who are strong and generous women in their own way,' says Vasconcelos.

Photography: Gabriel de la Chapelle

Latest windows

  • 1


  • The changing definition of luxury +

    Read More
  • CES 2019: 5 Key Takeaways +

    Read More
  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1


  • High-Street Retailers should cater for the elderly +

    Read More
  • The growth of franchises +

    Read More
  • Why Using Live Video Chat is Great for Customer Service +

    Read More
  • 1

Exclusive Q&A


Stephen Briars,
Creative Director,
The Conran Shop


Search Our Site



We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information