Le Bon Marché - Branco Luz

Portuguese artist Joana Vasconcelos has taken over the windows and interior spaces of luxury Paris department store, Le Bon Marché.

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In the spotlight is 'Simone', a strange and invasive aerial suspension that hovers like a hot air balloon under the glass roof of the store.

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The 30m-long UFO is a Valkyrie; one of the sprawling, sensual creatures that first appeared in the artist's work in 2004.

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'Unlike the Nordic war legend, Joana Vasconcelos bestows benevolent powers upon them,' says a spokesperson for Le Bon Marché. 'Her Valkyries are powerful and protective female figures who give humans strength and courage. Their envelope made of a patchwork of various fabrics combined with crochet embroidery and precious trimmings gives them a contagious touch of extravagance, like those who will meander through the external windows.'

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'I wanted to pay tribute to all the customers of the store, who are strong and generous women in their own way,' says Vasconcelos.

Photography: Gabriel de la Chapelle

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