Liberty - Second Home

As a destination known for celebrating exquisite craftsmanship, Liberty’s new Second Home campaign promotes community building and champions local artisans. In celebration of the new Second Home campaign, a series of windows have been unveiled at the London store. The department store remains true to its heritage as it seeks out the new and the interesting nearby, continuing its ongoing exploration to discover new home-grown talents.

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Liberty invited six diverse curators to interpret their Liberty habitats with handpicked edits, now on display in the store's windows. The curators offer their vision of Liberty; realised in a selection of personal objects that they invite shoppers to explore.

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In line with our campaign, the launch of The Liberty Loft, located in the Event Gallery on 4 the fourth floor, will offer Loyalty Members a private space to meet, mingle and enjoy a carefully curated edit of homeware, books, beauty and art. Celebrating its brand founders and the best of the Soho community, Liberty also invites its members to enjoy a rotation of immersive experiences, entertainment and refreshments.

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Offering access to an array of exclusive events from the likes of Ronnie Scott’s, The Comedy Store and Soho Life Drawing, the space aims to encourage guests to submerge themselves, taking time to dwell and enjoy some of the best offerings from the local community. Becoming a member simply requires signing up to the Liberty Loyalty scheme online or in-store.

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Stephen Briars,
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