Visual Merchandising

Coach - Lights, Camera, Holiday

'Twas the night before the soirée and the fairy lights swayed,
Unaware that the animals would come out to play;
Coach presents were wrapped on the mantle with care,
In the hopes they'd be Instagrammed and opened there;
Uni, Rexy, Frog, Fox, Squirrel, Pig, Owl and Mouse,
Were prepping their party outfits to wow in da house...'

The Holidays has arrived in the New York suburbs. Lights outline picket fences. Tinsel hangs from the ceilings. And a group of animals awaits in quiet anticipation – or did one wink? Instantly they come to life in a jazz-age-to-modern-age soirée scene – an explosion of glitter, frivolity and rebellion. They dance, play instruments, chatter, decorate and wrap everyone's gifts. Partying since (before) 1941.


Victoria Beckham - When Harry met Victoria

Victoria Beckham has partnered with Harry's Bar of the Birley Clubs on an in-store takeover, as well as a trunk show and a cocktail party.

For the in-store takeover, the pink and green decor that has traditionally adorned Harry's Bar has been beautifully replicated inside the Victoria Beckham flagship on London's Dover Street.


Mulberry - Mulberry Lights

For Christmas 2018 Mulberry has launched its Mulberry Lights campaign. Designed in collaboration with Acierta, the brief for the windows was to integrate neon lights with resin blocks. From there, working hand in hand with the Mulberry's team, Acierta came up with a neon colour spectrum for the background, enhanced by the glossy tiles on the window's walls.


Tiffany & Co - Christmas made by Tiffany

Tiffany & Co's 2018 holiday windows at the Fifth Avenue flagship store in New York City feature a series of playful scenarios that pay homage to Gene Moore's imaginative displays from the 1960s, with an unexpected twist.



Footwear retailer Schuh has created a simple, stripped back window message for Christmas 2018, featuring giant white neon letters spelling out: SHOES, SHOES, SHOES.


John Lewis - The Boy & The Piano

The John Lewis Christmas advertising campaign 2018 tells the story of how the gift of a piano inspired and influenced the course of Elton John's life. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano.


Aquascutum - London landmarks

Luxury clothing brand Aquascutum has teamed up with graphic designer and paper artist Samantha Quinn to create its autumn/winter 2018 windows. The display features hand-cut paper sculptures of famous London landmarks, such as the Gherkin and Big Ben.


Vivienne Westwood - Westwood Christmas

In line with the brand, the festive windows at Vivienne Westwood are wild, full of colour and environmentally responsible.


Waterstones - The Snowman

To mark the 40th anniversary of The Snowman, Waterstones has unveiled a giant scaled-up version of the character on the porch of its flagship store in London's Piccadilly.


GANT - Holiday Greetings

GANT's Christmas windows are inspired by the overriding message of the season, which is togetherness. Dark nights, warm fireside joy, to get through tougher times. To be reminded of what is important and a return to a traditional feel. GANT wanted the scheme to reflect the brand's heritage but with a contemporary twist.


Jack Wills - Coming Home

Jack Wills has chosen a quintessentially British Christmas window scheme this year, installed by CSM Retail across 62 stores, including 22 top stores in the UK and Asia. The theme is 'Coming Home', reuniting and partying with friends and family, Jack Wills Style.


More Articles...

  1. Reiss - Selfridges Rocks Christmas
  2. Hackett - Wonderful Gifting Machine
  3. Bergdorf Goodman - Bergdorf Goodies
  4. Jimmy Choo - Cruise
  5. Macy's - Believe In The Wonder Of Giving
  6. Karen Millen - Be More Christmas
  7. Printemps - The magical worlds of Father Christmas
  8. Fortnum & Mason - Masters of Merry
  9. Bloomingdale's - The Grinch
  10. Diesel - Gift a Thought
  11. Harvey Nichols - Christmas 2018
  12. Harrods: Fantastica
  13. The Liberty Christmas Story
  14. Fenwick Newcastle - We're Walking in the Air
  15. Lululemon x Francesca Hayward
  16. Fenwick of Bond Street - Halloween 2018
  17. Jimmy Choo - AW18
  18. Harvey Nichols - Holly Nichols
  19. Tiffany - Blue Book Collection
  20. Hackett - Best in Class
  21. Coach - 1-800-call-Coach
  22. LAMY - Premium Writing Special Editions 2018
  23. Michael Kors x La Rinascente
  24. Macy's - Disney X Coach
  25. GANT - Leaves
  26. Joseph - Skatepark AW18
  27. Hermès Hong Kong - Daydream Rapture
  28. Hermès - Board Games
  29. Michael Kors - Playbill
  30. Fenwick Bond Street: New Arrivals
  31. Diesel: Haʉte Couture
  32. Louis Vuitton - Butterfly
  33. Loreak x Fenwick - FW18
  34. John Lewis & Partners - AW18 Pentagram
  35. Christian Louboutin - Dolls House
  36. Cartier - Carat
  37. Le Bon Marché - Los Angeles Rive Gauche
  38. Façonnable - Naval Architect
  39. Not Just a Shop - LDF
  40. Fendi - Crossline
  41. Vivienne Westwood - Don't get killed
  42. Hamleys - Fantastic Beasts
  43. Holland & Barrett - The wonder of Manuka
  44. Saks Fifth Avenue - NYFW
  45. Clarks - AW18
  46. Liberty London - Alternative Fragrance Festival
  47. Fenwick of Bond Street - Piping Hot
  48. Uniqlo - Woodland
  49. Hackett - Classics Reinvented
  50. Lululemon - Summer '18
  51. Macy's - Time to Shine
  52. Selfridges - Eye See
  53. Harvey Nichols - British Pastimes
  54. Macy's - Shine Bright
  55. Victorinox - Travel Campaign
  56. Fendi - Open Your Heart
  57. Saks Fifth Avenue - Truth
  58. Harrods - Vaults
  59. Joseph - Monochrome
  60. Coach - Greetings from New York
  61. House of Fraser - Pride London
  62. Clarks - Pride London
  63. Christian Louboutin - Loubi-in-progress
  64. adidas Tennis x Palace Skateboards
  65. Macy's - Tied With Pride
  66. Macy's - Jurassic Park 25th Anniversary Collection
  67. Clarks - AW18 Pre-Collection Trigenic
  68. Chloe at Liberty London
  69. Moynat x Louis Blériot
  70. Remy Martin x Matt Moore
  71. Hublot x Harrods - World Cup Russia 2018
  72. Boden - Not For Wallflowers
  73. Molton Brown - Build The Tension
  74. Covent Garden in Bloom
  75. Hackett - Henley Royal Regatta 2018
  76. Macy's - Trina Turk x I.N.C
  77. Google Pixel x Selfridges
  78. Mount Street Printers - Party Popper
  79. Diesel - Broken Tape
  80. Hackett - Chelsea in Bloom
  81. Hamleys - Jurassic World Fallen Kingdom
  82. Goat - Mayfair in Bloom
  83. Fenwick of Bond Street - Trophy Day
  84. Canada Goose - Unfrozen North SS18
  85. Chelsea in Bloom 2018
  86. John Lewis - Summer '18
  87. Michael Kors - Transitional Season
  88. Joseph - SS18 Corn Field
  89. H&M - Nail Bar
  90. John Lewis x Windows
  91. Alexander Wang x Adidas
  92. Charles Tyrwhitt – Hot Air Balloon
  93. Karen Millen - SS18 Part 3
  94. Saks Fifth Avenue - Heavenly Bodies
  95. Hunter - Spring Statement
  96. Stella McCartney - SS18
  97. Heinz x Cath Kidston
  98. RIBA Regent Street Windows 2018
  99. Farrow & Ball - Cup Cloud
  100. END. x ASICS

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Nathan Hicks
Head of Visual


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