Visual Merchandising

Napapijri - Holiday Monsters

Gifting monsters are spreading the Christmas joy at Italian casual-wear brand Napapijri this season.


Hennessy - Glam Rock

Cognac house Hennessy has chosen a Glam Rock theme for its window at Selfridges London, as part of the department store's Selfridges Rocks Christmas campaign for Christmas 2018. Produced and installed by Prop Studios, the window unveiled the Hennessy Xo limited edition by Marc Newson.


Tory Burch - Daydream

The Tory Burch 2018 Christmas windows take inspiration from the Resort 19 watercolour print 'Daydream', which is a nod to the designer's favourite book, 'The Little Prince' by Antoine de Saint-Exupéry.


Saks Fifth Avenue - Theater of Dreams

The Theater of Dreams festive window scheme and light show at Saks Fifth Avenue is an ode to the grandeur of the Broadway stage.


Calvin Klein - Christmas

Calvin Klein has unveiled its Christmas scheme with an unfurling metallic merriment. Silver balloons tumble in pyramid mounds from overfilled windows into store, bridging between the oversized Christmas tree cut-outs and vinyl window wraps of Andy Warhol's 'Big snow' newspaper, which are also emblazoned on the balloons.


De Bijenkorf - Make Classic Fantastic

'Make Classic Fantastic' is the theme for De Bijenkorf's Christmas scheme in the Netherlands. The shop windows come to life via augmented reality. In this Bobbie de Beer plays the leading role. Bobbie helps throughout the campaign in all preparations and gives inspiration for the most fantastic holidays.

The windows star Bobbie the bear, alongside Icon female mannequins from Genesis.


Coach - Lights, Camera, Holiday

'Twas the night before the soirée and the fairy lights swayed,
Unaware that the animals would come out to play;
Coach presents were wrapped on the mantle with care,
In the hopes they'd be Instagrammed and opened there;
Uni, Rexy, Frog, Fox, Squirrel, Pig, Owl and Mouse,
Were prepping their party outfits to wow in da house...'

The Holidays has arrived in the New York suburbs. Lights outline picket fences. Tinsel hangs from the ceilings. And a group of animals awaits in quiet anticipation – or did one wink? Instantly they come to life in a jazz-age-to-modern-age soirée scene – an explosion of glitter, frivolity and rebellion. They dance, play instruments, chatter, decorate and wrap everyone's gifts. Partying since (before) 1941.


Victoria Beckham - When Harry met Victoria

Victoria Beckham has partnered with Harry's Bar of the Birley Clubs on an in-store takeover, as well as a trunk show and a cocktail party.

For the in-store takeover, the pink and green decor that has traditionally adorned Harry's Bar has been beautifully replicated inside the Victoria Beckham flagship on London's Dover Street.


Mulberry - Mulberry Lights

For Christmas 2018 Mulberry has launched its Mulberry Lights campaign. Designed in collaboration with Acierta, the brief for the windows was to integrate neon lights with resin blocks. From there, working hand in hand with the Mulberry's team, Acierta came up with a neon colour spectrum for the background, enhanced by the glossy tiles on the window's walls.


Tiffany & Co - Christmas made by Tiffany

Tiffany & Co's 2018 holiday windows at the Fifth Avenue flagship store in New York City feature a series of playful scenarios that pay homage to Gene Moore's imaginative displays from the 1960s, with an unexpected twist.



Footwear retailer Schuh has created a simple, stripped back window message for Christmas 2018, featuring giant white neon letters spelling out: SHOES, SHOES, SHOES.


More Articles...

  1. John Lewis - The Boy & The Piano
  2. Aquascutum - London landmarks
  3. Vivienne Westwood - Westwood Christmas
  4. Waterstones - The Snowman
  5. GANT - Holiday Greetings
  6. Jack Wills - Coming Home
  7. Reiss - Selfridges Rocks Christmas
  8. Hackett - Wonderful Gifting Machine
  9. Bergdorf Goodman - Bergdorf Goodies
  10. Jimmy Choo - Cruise
  11. Macy's - Believe In The Wonder Of Giving
  12. Karen Millen - Be More Christmas
  13. Printemps - The magical worlds of Father Christmas
  14. Fortnum & Mason - Masters of Merry
  15. Bloomingdale's - The Grinch
  16. Diesel - Gift a Thought
  17. Harvey Nichols - Christmas 2018
  18. Harrods: Fantastica
  19. The Liberty Christmas Story
  20. Fenwick Newcastle - We're Walking in the Air
  21. Lululemon x Francesca Hayward
  22. Fenwick of Bond Street - Halloween 2018
  23. Jimmy Choo - AW18
  24. Harvey Nichols - Holly Nichols
  25. Tiffany - Blue Book Collection
  26. Hackett - Best in Class
  27. Coach - 1-800-call-Coach
  28. LAMY - Premium Writing Special Editions 2018
  29. Michael Kors x La Rinascente
  30. Macy's - Disney X Coach
  31. GANT - Leaves
  32. Joseph - Skatepark AW18
  33. Hermès Hong Kong - Daydream Rapture
  34. Hermès - Board Games
  35. Michael Kors - Playbill
  36. Fenwick Bond Street: New Arrivals
  37. Diesel: Haʉte Couture
  38. Louis Vuitton - Butterfly
  39. Loreak x Fenwick - FW18
  40. John Lewis & Partners - AW18 Pentagram
  41. Christian Louboutin - Dolls House
  42. Cartier - Carat
  43. Le Bon Marché - Los Angeles Rive Gauche
  44. Façonnable - Naval Architect
  45. Not Just a Shop - LDF
  46. Fendi - Crossline
  47. Vivienne Westwood - Don't get killed
  48. Hamleys - Fantastic Beasts
  49. Holland & Barrett - The wonder of Manuka
  50. Saks Fifth Avenue - NYFW
  51. Clarks - AW18
  52. Liberty London - Alternative Fragrance Festival
  53. Fenwick of Bond Street - Piping Hot
  54. Uniqlo - Woodland
  55. Hackett - Classics Reinvented
  56. Lululemon - Summer '18
  57. Macy's - Time to Shine
  58. Selfridges - Eye See
  59. Harvey Nichols - British Pastimes
  60. Macy's - Shine Bright
  61. Victorinox - Travel Campaign
  62. Fendi - Open Your Heart
  63. Saks Fifth Avenue - Truth
  64. Harrods - Vaults
  65. Joseph - Monochrome
  66. Coach - Greetings from New York
  67. House of Fraser - Pride London
  68. Clarks - Pride London
  69. Christian Louboutin - Loubi-in-progress
  70. adidas Tennis x Palace Skateboards
  71. Macy's - Tied With Pride
  72. Macy's - Jurassic Park 25th Anniversary Collection
  73. Clarks - AW18 Pre-Collection Trigenic
  74. Chloe at Liberty London
  75. Moynat x Louis Blériot
  76. Remy Martin x Matt Moore
  77. Hublot x Harrods - World Cup Russia 2018
  78. Boden - Not For Wallflowers
  79. Molton Brown - Build The Tension
  80. Covent Garden in Bloom
  81. Hackett - Henley Royal Regatta 2018
  82. Macy's - Trina Turk x I.N.C
  83. Google Pixel x Selfridges
  84. Mount Street Printers - Party Popper
  85. Diesel - Broken Tape
  86. Hackett - Chelsea in Bloom
  87. Hamleys - Jurassic World Fallen Kingdom
  88. Goat - Mayfair in Bloom
  89. Fenwick of Bond Street - Trophy Day
  90. Canada Goose - Unfrozen North SS18
  91. Chelsea in Bloom 2018
  92. John Lewis - Summer '18
  93. Michael Kors - Transitional Season
  94. Joseph - SS18 Corn Field
  95. H&M - Nail Bar
  96. John Lewis x Windows
  97. Alexander Wang x Adidas
  98. Charles Tyrwhitt – Hot Air Balloon
  99. Karen Millen - SS18 Part 3
  100. Saks Fifth Avenue - Heavenly Bodies

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