As part of Selfridges' Rocks Christmas campaign, Reiss commissioned Millington Associates to smash up a disco ball to allow the brand's garments to emerge from its centre. Using shimmer walls, the Millingtons team was able to frame the metal structure that holds the ball in place. The company's metal workers cut the ball apart and painstakingly pieced pieces back together, using fragments to string from the ball to give the effect it is shattering before your eyes.
For Christmas this year, Hackett proudly presents its Wonderful Gifting Machine. The window scheme was designed, produced and installed by Harlequin in collaboration with Matthew Thurston, global head of creative services, and the team at Hackett. The scheme features in 27 stores, from Munich to Miami.
Entitled 'Bergdorf Goodies', Bergdorf Goodman's Holiday windows are a dreamlike world filled with gilded treats, sugary inventions and luscious sweets. Visitors will be delighted by an enchanting display of generous proportions while discovering the selection of gifts being offered this season at the famous New York City department store.
Jimmy Choo is cruising into the Holiday season with its Christmas windows. The Cruise windows feature a metallic surface that was scored on the back, folded and creased to form a shiny crystal 3D display area. This connects with the launch of the embellishment on Jimmy Choo's sneakers, as well as being a festive support surface for multiple products during the Christmas period. Various colours of cystal surface were used – shiny gold, chrome, white and black – to create colour contrast.
Macy's Herald Square has unveiled its Christmas windows featuring a new hero, Sunny the Snowpal. Award-winning designer and Macy’s national director of window presentation, Roya Sullivan, created the 2018 intergalactic-themed Christmas windows. A custom interactive video game let guests zoom Sunny through snowflakes in pursuit of Santa’s sleigh, while LED backdrops and animated characters and scenery brought energy to the holiday scenes.
Christmas has arrived at Karen Millen, with the retailer launching its 'Be More Christmas' campaign across 47 stores in the UK, Europe and North America. Using shimmer curtains, luxurious soft furnishings, oversized props and traditional Christmas decor, the windows create a warm and inviting scene full of movement and dazzle.
The run of windows at Paris department store Printemps reveal the magical worlds of Father Christmas. The narrative once again features Jules and Violette, with new characters that have been designed and produced in collaboration with partner brands.
Fortnum & Mason's 'Masters of Merry' campaign celebrates how the brand has mastered the art of merriment and the magic of Christmas year on year, throughout its long history.
Illumination and Universal Pictures' Dr. Seuss' The Grinch is stealing the holiday campaign at Bloomingdale's this season. The funny, heartwarming and visually stunning story guides the retailer's holiday celebration with its catalogue, nods to the movie in store and full window takeover.
When it comes to gifting, everyone knows it's the thought that counts. Now you can gift one, literally with Diesel's latest marketing campaign. With any piece bought from the current Diesel collection leading up to the holiday season, customers will also receive a thought bubble to include with the gift.
Harvey Nichols has unveiled its Christmas windows today (Friday 9 November 2018), full of glitz and sparkle, and with a touch of Mary Poppins. Inspired by festive celebrations, the displays have been designed to entice and capture the attention of customers by using a sparkly metallic colour palette and dazzling product displays to create a celebratory festive feel in the iconic Knightsbridge flagship windows.