Visual Merchandising

Reiss - Selfridges Rocks Christmas

As part of Selfridges' Rocks Christmas campaign, Reiss commissioned Millington Associates to smash up a disco ball to allow the brand's garments to emerge from its centre. Using shimmer walls, the Millingtons team was able to frame the metal structure that holds the ball in place. The company's metal workers cut the ball apart and painstakingly pieced pieces back together, using fragments to string from the ball to give the effect it is shattering before your eyes.


Hackett - Wonderful Gifting Machine

For Christmas this year, Hackett proudly presents its Wonderful Gifting Machine. The window scheme was designed, produced and installed by Harlequin in collaboration with Matthew Thurston, global head of creative services, and the team at Hackett. The scheme features in 27 stores, from Munich to Miami.


Bergdorf Goodman - Bergdorf Goodies

Entitled 'Bergdorf Goodies', Bergdorf Goodman's Holiday windows are a dreamlike world filled with gilded treats, sugary inventions and luscious sweets. Visitors will be delighted by an enchanting display of generous proportions while discovering the selection of gifts being offered this season at the famous New York City department store.


Jimmy Choo - Cruise

Jimmy Choo is cruising into the Holiday season with its Christmas windows. The Cruise windows feature a metallic surface that was scored on the back, folded and creased to form a shiny crystal 3D display area. This connects with the launch of the embellishment on Jimmy Choo's sneakers, as well as being a festive support surface for multiple products during the Christmas period. Various colours of cystal surface were used – shiny gold, chrome, white and black – to create colour contrast.


Macy's - Believe In The Wonder Of Giving

Macy's Herald Square has unveiled its Christmas windows featuring a new hero, Sunny the Snowpal. Award-winning designer and Macy’s national director of window presentation, Roya Sullivan, created the 2018 intergalactic-themed Christmas windows. A custom interactive video game let guests zoom Sunny through snowflakes in pursuit of Santa’s sleigh, while LED backdrops and animated characters and scenery brought energy to the holiday scenes.


Karen Millen - Be More Christmas

Christmas has arrived at Karen Millen, with the retailer launching its 'Be More Christmas' campaign across 47 stores in the UK, Europe and North America. Using shimmer curtains, luxurious soft furnishings, oversized props and traditional Christmas decor, the windows create a warm and inviting scene full of movement and dazzle.


Printemps - The magical worlds of Father Christmas

The run of windows at Paris department store Printemps reveal the magical worlds of Father Christmas. The narrative once again features Jules and Violette, with new characters that have been designed and produced in collaboration with partner brands.


Fortnum & Mason - Masters of Merry

Fortnum & Mason's 'Masters of Merry' campaign celebrates how the brand has mastered the art of merriment and the magic of Christmas year on year, throughout its long history.


Bloomingdale's - The Grinch

Illumination and Universal Pictures' Dr. Seuss' The Grinch is stealing the holiday campaign at Bloomingdale's this season. The funny, heartwarming and visually stunning story guides the retailer's holiday celebration with its catalogue, nods to the movie in store and full window takeover.


Diesel - Gift a Thought

When it comes to gifting, everyone knows it's the thought that counts. Now you can gift one, literally with Diesel's latest marketing campaign. With any piece bought from the current Diesel collection leading up to the holiday season, customers will also receive a thought bubble to include with the gift.


Harvey Nichols - Christmas 2018

Harvey Nichols has unveiled its Christmas windows today (Friday 9 November 2018), full of glitz and sparkle, and with a touch of Mary Poppins. Inspired by festive celebrations, the displays have been designed to entice and capture the attention of customers by using a sparkly metallic colour palette and dazzling product displays to create a celebratory festive feel in the iconic Knightsbridge flagship windows.


More Articles...

  1. Harrods: Fantastica
  2. The Liberty Christmas Story
  3. Fenwick Newcastle - We're Walking in the Air
  4. Lululemon x Francesca Hayward
  5. Fenwick of Bond Street - Halloween 2018
  6. Jimmy Choo - AW18
  7. Harvey Nichols - Holly Nichols
  8. Tiffany - Blue Book Collection
  9. Hackett - Best in Class
  10. Coach - 1-800-call-Coach
  11. LAMY - Premium Writing Special Editions 2018
  12. Michael Kors x La Rinascente
  13. Macy's - Disney X Coach
  14. GANT - Leaves
  15. Joseph - Skatepark AW18
  16. Hermès Hong Kong - Daydream Rapture
  17. Hermès - Board Games
  18. Michael Kors - Playbill
  19. Fenwick Bond Street: New Arrivals
  20. Diesel: Haʉte Couture
  21. Louis Vuitton - Butterfly
  22. Loreak x Fenwick - FW18
  23. John Lewis & Partners - AW18 Pentagram
  24. Christian Louboutin - Dolls House
  25. Cartier - Carat
  26. Le Bon Marché - Los Angeles Rive Gauche
  27. Façonnable - Naval Architect
  28. Not Just a Shop - LDF
  29. Fendi - Crossline
  30. Vivienne Westwood - Don't get killed
  31. Hamleys - Fantastic Beasts
  32. Holland & Barrett - The wonder of Manuka
  33. Saks Fifth Avenue - NYFW
  34. Clarks - AW18
  35. Liberty London - Alternative Fragrance Festival
  36. Fenwick of Bond Street - Piping Hot
  37. Uniqlo - Woodland
  38. Hackett - Classics Reinvented
  39. Lululemon - Summer '18
  40. Macy's - Time to Shine
  41. Selfridges - Eye See
  42. Harvey Nichols - British Pastimes
  43. Macy's - Shine Bright
  44. Victorinox - Travel Campaign
  45. Fendi - Open Your Heart
  46. Saks Fifth Avenue - Truth
  47. Harrods - Vaults
  48. Joseph - Monochrome
  49. Coach - Greetings from New York
  50. House of Fraser - Pride London
  51. Clarks - Pride London
  52. Christian Louboutin - Loubi-in-progress
  53. adidas Tennis x Palace Skateboards
  54. Macy's - Tied With Pride
  55. Macy's - Jurassic Park 25th Anniversary Collection
  56. Clarks - AW18 Pre-Collection Trigenic
  57. Chloe at Liberty London
  58. Moynat x Louis Blériot
  59. Remy Martin x Matt Moore
  60. Hublot x Harrods - World Cup Russia 2018
  61. Boden - Not For Wallflowers
  62. Molton Brown - Build The Tension
  63. Covent Garden in Bloom
  64. Hackett - Henley Royal Regatta 2018
  65. Macy's - Trina Turk x I.N.C
  66. Google Pixel x Selfridges
  67. Mount Street Printers - Party Popper
  68. Diesel - Broken Tape
  69. Hackett - Chelsea in Bloom
  70. Hamleys - Jurassic World Fallen Kingdom
  71. Goat - Mayfair in Bloom
  72. Fenwick of Bond Street - Trophy Day
  73. Canada Goose - Unfrozen North SS18
  74. Chelsea in Bloom 2018
  75. John Lewis - Summer '18
  76. Michael Kors - Transitional Season
  77. Joseph - SS18 Corn Field
  78. H&M - Nail Bar
  79. John Lewis x Windows
  80. Alexander Wang x Adidas
  81. Charles Tyrwhitt – Hot Air Balloon
  82. Karen Millen - SS18 Part 3
  83. Saks Fifth Avenue - Heavenly Bodies
  84. Hunter - Spring Statement
  85. Stella McCartney - SS18
  86. Heinz x Cath Kidston
  87. RIBA Regent Street Windows 2018
  88. Farrow & Ball - Cup Cloud
  89. END. x ASICS
  90. Babor - Beauty Wave
  91. Charlotte Tilbury - Hollywood Flawless Filter
  92. Ted Baker - Spring has Sprung
  93. Michael Kors - Spring Horizon
  94. Karen Millen - SS18 Part 2
  95. Coach x Keith Haring
  96. Lululemon - Align
  97. Hackett - The Great British Stripe
  98. John Lewis - Easter
  99. Joseph - Urban Forest
  100. Cath Kidston - 25 Years

Latest windows

  • 1


  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1


  • An Insight into the Relationship Between Digital and Print +

    Read More
  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • 1

Exclusive Q&A


Nathan Hicks
Head of Visual


Search Our Site



We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information