The John Lewis Christmas advertising campaign 2018 tells the story of how the gift of a piano inspired and influenced the course of Elton John's life. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano.
Luxury clothing brand Aquascutum has teamed up with graphic designer and paper artist Samantha Quinn to create its autumn/winter 2018 windows. The display features hand-cut paper sculptures of famous London landmarks, such as the Gherkin and Big Ben.
In line with the brand, the festive windows at Vivienne Westwood are wild, full of colour and environmentally responsible.
To mark the 40th anniversary of The Snowman, Waterstones has unveiled a giant scaled-up version of the character on the porch of its flagship store in London's Piccadilly.
GANT's Christmas windows are inspired by the overriding message of the season, which is togetherness. Dark nights, warm fireside joy, to get through tougher times. To be reminded of what is important and a return to a traditional feel. GANT wanted the scheme to reflect the brand's heritage but with a contemporary twist.
Jack Wills has chosen a quintessentially British Christmas window scheme this year, installed by CSM Retail across 62 stores, including 22 top stores in the UK and Asia. The theme is 'Coming Home', reuniting and partying with friends and family, Jack Wills Style.
As part of Selfridges' Rocks Christmas campaign, Reiss commissioned Millington Associates to smash up a disco ball to allow the brand's garments to emerge from its centre. Using shimmer walls, the Millingtons team was able to frame the metal structure that holds the ball in place. The company's metal workers cut the ball apart and painstakingly pieced pieces back together, using fragments to string from the ball to give the effect it is shattering before your eyes.
For Christmas this year, Hackett proudly presents its Wonderful Gifting Machine. The window scheme was designed, produced and installed by Harlequin in collaboration with Matthew Thurston, global head of creative services, and the team at Hackett. The scheme features in 27 stores, from Munich to Miami.
Entitled 'Bergdorf Goodies', Bergdorf Goodman's Holiday windows are a dreamlike world filled with gilded treats, sugary inventions and luscious sweets. Visitors will be delighted by an enchanting display of generous proportions while discovering the selection of gifts being offered this season at the famous New York City department store.
Jimmy Choo is cruising into the Holiday season with its Christmas windows. The Cruise windows feature a metallic surface that was scored on the back, folded and creased to form a shiny crystal 3D display area. This connects with the launch of the embellishment on Jimmy Choo's sneakers, as well as being a festive support surface for multiple products during the Christmas period. Various colours of cystal surface were used – shiny gold, chrome, white and black – to create colour contrast.
Macy's Herald Square has unveiled its Christmas windows featuring a new hero, Sunny the Snowpal. Award-winning designer and Macy’s national director of window presentation, Roya Sullivan, created the 2018 intergalactic-themed Christmas windows. A custom interactive video game let guests zoom Sunny through snowflakes in pursuit of Santa’s sleigh, while LED backdrops and animated characters and scenery brought energy to the holiday scenes.