Visual Merchandising

John Lewis - The Boy & The Piano

The John Lewis Christmas advertising campaign 2018 tells the story of how the gift of a piano inspired and influenced the course of Elton John's life. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano.

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Aquascutum - London landmarks

Luxury clothing brand Aquascutum has teamed up with graphic designer and paper artist Samantha Quinn to create its autumn/winter 2018 windows. The display features hand-cut paper sculptures of famous London landmarks, such as the Gherkin and Big Ben.

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Vivienne Westwood - Westwood Christmas

In line with the brand, the festive windows at Vivienne Westwood are wild, full of colour and environmentally responsible.

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Waterstones - The Snowman

To mark the 40th anniversary of The Snowman, Waterstones has unveiled a giant scaled-up version of the character on the porch of its flagship store in London's Piccadilly.

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GANT - Holiday Greetings

GANT's Christmas windows are inspired by the overriding message of the season, which is togetherness. Dark nights, warm fireside joy, to get through tougher times. To be reminded of what is important and a return to a traditional feel. GANT wanted the scheme to reflect the brand's heritage but with a contemporary twist.

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Jack Wills - Coming Home

Jack Wills has chosen a quintessentially British Christmas window scheme this year, installed by CSM Retail across 62 stores, including 22 top stores in the UK and Asia. The theme is 'Coming Home', reuniting and partying with friends and family, Jack Wills Style.

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Reiss - Selfridges Rocks Christmas

As part of Selfridges' Rocks Christmas campaign, Reiss commissioned Millington Associates to smash up a disco ball to allow the brand's garments to emerge from its centre. Using shimmer walls, the Millingtons team was able to frame the metal structure that holds the ball in place. The company's metal workers cut the ball apart and painstakingly pieced pieces back together, using fragments to string from the ball to give the effect it is shattering before your eyes.

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Hackett - Wonderful Gifting Machine

For Christmas this year, Hackett proudly presents its Wonderful Gifting Machine. The window scheme was designed, produced and installed by Harlequin in collaboration with Matthew Thurston, global head of creative services, and the team at Hackett. The scheme features in 27 stores, from Munich to Miami.

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Bergdorf Goodman - Bergdorf Goodies

Entitled 'Bergdorf Goodies', Bergdorf Goodman's Holiday windows are a dreamlike world filled with gilded treats, sugary inventions and luscious sweets. Visitors will be delighted by an enchanting display of generous proportions while discovering the selection of gifts being offered this season at the famous New York City department store.

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Jimmy Choo - Cruise

Jimmy Choo is cruising into the Holiday season with its Christmas windows. The Cruise windows feature a metallic surface that was scored on the back, folded and creased to form a shiny crystal 3D display area. This connects with the launch of the embellishment on Jimmy Choo's sneakers, as well as being a festive support surface for multiple products during the Christmas period. Various colours of cystal surface were used – shiny gold, chrome, white and black – to create colour contrast.

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Macy's - Believe In The Wonder Of Giving

Macy's Herald Square has unveiled its Christmas windows featuring a new hero, Sunny the Snowpal. Award-winning designer and Macy’s national director of window presentation, Roya Sullivan, created the 2018 intergalactic-themed Christmas windows. A custom interactive video game let guests zoom Sunny through snowflakes in pursuit of Santa’s sleigh, while LED backdrops and animated characters and scenery brought energy to the holiday scenes.

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More Articles...

  1. Karen Millen - Be More Christmas
  2. Printemps - The magical worlds of Father Christmas
  3. Fortnum & Mason - Masters of Merry
  4. Bloomingdale's - The Grinch
  5. Diesel - Gift a Thought
  6. Harvey Nichols - Christmas 2018
  7. Harrods: Fantastica
  8. The Liberty Christmas Story
  9. Fenwick Newcastle - We're Walking in the Air
  10. Lululemon x Francesca Hayward
  11. Fenwick of Bond Street - Halloween 2018
  12. Jimmy Choo - AW18
  13. Harvey Nichols - Holly Nichols
  14. Tiffany - Blue Book Collection
  15. Hackett - Best in Class
  16. Coach - 1-800-call-Coach
  17. LAMY - Premium Writing Special Editions 2018
  18. Michael Kors x La Rinascente
  19. Macy's - Disney X Coach
  20. GANT - Leaves
  21. Joseph - Skatepark AW18
  22. Hermès Hong Kong - Daydream Rapture
  23. Hermès - Board Games
  24. Michael Kors - Playbill
  25. Fenwick Bond Street: New Arrivals
  26. Diesel: Haʉte Couture
  27. Louis Vuitton - Butterfly
  28. Loreak x Fenwick - FW18
  29. John Lewis & Partners - AW18 Pentagram
  30. Christian Louboutin - Dolls House
  31. Cartier - Carat
  32. Le Bon Marché - Los Angeles Rive Gauche
  33. Façonnable - Naval Architect
  34. Not Just a Shop - LDF
  35. Fendi - Crossline
  36. Vivienne Westwood - Don't get killed
  37. Hamleys - Fantastic Beasts
  38. Holland & Barrett - The wonder of Manuka
  39. Saks Fifth Avenue - NYFW
  40. Clarks - AW18
  41. Liberty London - Alternative Fragrance Festival
  42. Fenwick of Bond Street - Piping Hot
  43. Uniqlo - Woodland
  44. Hackett - Classics Reinvented
  45. Lululemon - Summer '18
  46. Macy's - Time to Shine
  47. Selfridges - Eye See
  48. Harvey Nichols - British Pastimes
  49. Macy's - Shine Bright
  50. Victorinox - Travel Campaign
  51. Fendi - Open Your Heart
  52. Saks Fifth Avenue - Truth
  53. Harrods - Vaults
  54. Joseph - Monochrome
  55. Coach - Greetings from New York
  56. House of Fraser - Pride London
  57. Clarks - Pride London
  58. Christian Louboutin - Loubi-in-progress
  59. adidas Tennis x Palace Skateboards
  60. Macy's - Tied With Pride
  61. Macy's - Jurassic Park 25th Anniversary Collection
  62. Clarks - AW18 Pre-Collection Trigenic
  63. Chloe at Liberty London
  64. Moynat x Louis Blériot
  65. Remy Martin x Matt Moore
  66. Hublot x Harrods - World Cup Russia 2018
  67. Boden - Not For Wallflowers
  68. Molton Brown - Build The Tension
  69. Covent Garden in Bloom
  70. Hackett - Henley Royal Regatta 2018
  71. Macy's - Trina Turk x I.N.C
  72. Google Pixel x Selfridges
  73. Mount Street Printers - Party Popper
  74. Diesel - Broken Tape
  75. Hackett - Chelsea in Bloom
  76. Hamleys - Jurassic World Fallen Kingdom
  77. Goat - Mayfair in Bloom
  78. Fenwick of Bond Street - Trophy Day
  79. Canada Goose - Unfrozen North SS18
  80. Chelsea in Bloom 2018
  81. John Lewis - Summer '18
  82. Michael Kors - Transitional Season
  83. Joseph - SS18 Corn Field
  84. H&M - Nail Bar
  85. John Lewis x Windows
  86. Alexander Wang x Adidas
  87. Charles Tyrwhitt – Hot Air Balloon
  88. Karen Millen - SS18 Part 3
  89. Saks Fifth Avenue - Heavenly Bodies
  90. Hunter - Spring Statement
  91. Stella McCartney - SS18
  92. Heinz x Cath Kidston
  93. RIBA Regent Street Windows 2018
  94. Farrow & Ball - Cup Cloud
  95. END. x ASICS
  96. Babor - Beauty Wave
  97. Charlotte Tilbury - Hollywood Flawless Filter
  98. Ted Baker - Spring has Sprung
  99. Michael Kors - Spring Horizon
  100. Karen Millen - SS18 Part 2

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Exclusive Q&A

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Stephen Briars,
Creative Director,
The Conran Shop
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