Harrods has unveiled its 2018 'Fantastica' Christmas campaign, created by the Department of Surprise and Delight. Transforming all corners of Harrods, including the windows, the Department of Surprise and Delight is a dedicated team that will be hard at work throughout the season providing unexpected moments of joy for all.
'As experts of the exceptional and makers of magic, it is our job to take our customers on a journey, whisking away their imagination. Luxury is a story, rich in meaning, emotions and moments, and I feel that Fantastica truly touches the pinnacle of sensory storytelling. From the windows, our stage to the outside world, to magical moments to surprise our guests within our four walls, we want the Harrods customer to be taken on a limitless journey this Christmas. Fantastica has completely challenged and stretched our creativity, but with an ambitious scheme came the opportunity to create a world of theatre, and I believe we have created something truly magical,' says Alex Wells-Greco, creative visual director at Harrods.
Liberty London's Christmas 2018 windows illustrate the theme 'The Liberty Christmas Story', whereby the animals that are intricately carved into the panels and pillars of the iconic building come to life through print, verse and display.
The highly-anticipated Christmas windows at Fenwick Newcastle were unveiled on Friday 2 November. Inspired by the much-loved children’s picture book The Snowman by author and illustrator Raymond Briggs, which was published 40 years ago, the windows were created in conjunction with Penguin Ventures, part of Penguin Random House. It tells the story of a young boy, James, who wakes at midnight to find the snowman he built that day has magically come alive. Their instant friendship takes them on a journey, first on motorcycle and then by flight together to the North Pole for a snowman party and to meet Father Christmas with his reindeer. The story has been brought to life in the Fenwick windows.
To mark the launch of Lululemon's collaboration with Francesca Hayward, principal dancer of the Royal Ballet, the retailer has unveiled a window scheme that gives a modern, fresh take on ballet, with clean lines and a muted palette. Simplicity and pared-back elegance was key to the window display, designed and installed by Lucky Fox.
There are spooky goings on at Fenwick of Bond Street as Halloween arrives in the department store's windows. Designed in collaboration with Propability, the windows are based on 70’s and 80’s films with a strange mix of science fiction, drama and eerie horror.
Autumn/Winter 2018 has arrived at Jimmy Choo on Sloane Street in London. Taking cues from the brand’s AW18 press launch, this window concept took style inspiration from 1960s glamour. Black and pearlescent circles in varying sizes were layered up to create a striking monochrome backdrop, with fully interchangeable product displays allowing the windows to be updated throughout the season.
Throughout September the window scheme at Harvey Nichols reflected the brand’s overall campaign, which saw it change the name of its Knightsbridge store from Harvey to Holly Nichols to celebrate the newly refurbished first floor. The campaign was introduced to celebrate and empower women and the four floors that are now dedicated to womenswear.
Tiffany & Co partnered with scientists and artists to reimagine the windows at the New York flagship store for the debut of its 2018 Tiffany Blue Book Collection. The windowscapes marvel at the natural world and its awe-inspiring beauty.
Jeremy Hackett's Sussex spaniel, Muffin takes centre stage in Hackett's AW18 window scheme, entitled Best in Class.
The 1800-Call-Coach window concept takes its cue from pop artists, using repetition in a compositional installation around an all-American style payphone.
Germany writing specialist Lamy has unveiled a window scheme in celebration of two new products in the brand's Premium Writing Special Editions 2018 collection. Lamy Studio is available in special olive and terracotta colourways, and the other is Lamy Scala with its distinctively feminine look.