Visual Merchandising

Harrods: Fantastica

Harrods has unveiled its 2018 'Fantastica' Christmas campaign, created by the Department of Surprise and Delight. Transforming all corners of Harrods, including the windows, the Department of Surprise and Delight is a dedicated team that will be hard at work throughout the season providing unexpected moments of joy for all.

'As experts of the exceptional and makers of magic, it is our job to take our customers on a journey, whisking away their imagination. Luxury is a story, rich in meaning, emotions and moments, and I feel that Fantastica truly touches the pinnacle of sensory storytelling. From the windows, our stage to the outside world, to magical moments to surprise our guests within our four walls, we want the Harrods customer to be taken on a limitless journey this Christmas. Fantastica has completely challenged and stretched our creativity, but with an ambitious scheme came the opportunity to create a world of theatre, and I believe we have created something truly magical,' says Alex Wells-Greco, creative visual director at Harrods.


The Liberty Christmas Story

Liberty London's Christmas 2018 windows illustrate the theme 'The Liberty Christmas Story', whereby the animals that are intricately carved into the panels and pillars of the iconic building come to life through print, verse and display.


Fenwick Newcastle - We're Walking in the Air

The highly-anticipated Christmas windows at Fenwick Newcastle were unveiled on Friday 2 November. Inspired by the much-loved children’s picture book The Snowman by author and illustrator Raymond Briggs, which was published 40 years ago, the windows were created in conjunction with Penguin Ventures, part of Penguin Random House. It tells the story of a young boy, James, who wakes at midnight to find the snowman he built that day has magically come alive. Their instant friendship takes them on a journey, first on motorcycle and then by flight together to the North Pole for a snowman party and to meet Father Christmas with his reindeer. The story has been brought to life in the Fenwick windows.


Lululemon x Francesca Hayward

To mark the launch of Lululemon's collaboration with Francesca Hayward, principal dancer of the Royal Ballet, the retailer has unveiled a window scheme that gives a modern, fresh take on ballet, with clean lines and a muted palette. Simplicity and pared-back elegance was key to the window display, designed and installed by Lucky Fox.


Fenwick of Bond Street - Halloween 2018

There are spooky goings on at Fenwick of Bond Street as Halloween arrives in the department store's windows. Designed in collaboration with Propability, the windows are based on 70’s and 80’s films with a strange mix of science fiction, drama and eerie horror.


Jimmy Choo - AW18

Autumn/Winter 2018 has arrived at Jimmy Choo on Sloane Street in London. Taking cues from the brand’s AW18 press launch, this window concept took style inspiration from 1960s glamour. Black and pearlescent circles in varying sizes were layered up to create a striking monochrome backdrop, with fully interchangeable product displays allowing the windows to be updated throughout the season.


Harvey Nichols - Holly Nichols

Throughout September the window scheme at Harvey Nichols reflected the brand’s overall campaign, which saw it change the name of its Knightsbridge store from Harvey to Holly Nichols to celebrate the newly refurbished first floor. The campaign was introduced to celebrate and empower women and the four floors that are now dedicated to womenswear.


Tiffany - Blue Book Collection

Tiffany & Co partnered with scientists and artists to reimagine the windows at the New York flagship store for the debut of its 2018 Tiffany Blue Book Collection. The windowscapes marvel at the natural world and its awe-inspiring beauty.


Hackett - Best in Class

Jeremy Hackett's Sussex spaniel, Muffin takes centre stage in Hackett's AW18 window scheme, entitled Best in Class.


Coach - 1-800-call-Coach

The 1800-Call-Coach window concept takes its cue from pop artists, using repetition in a compositional installation around an all-American style payphone.


LAMY - Premium Writing Special Editions 2018

Germany writing specialist Lamy has unveiled a window scheme in celebration of two new products in the brand's Premium Writing Special Editions 2018 collection. Lamy Studio is available in special olive and terracotta colourways, and the other is Lamy Scala with its distinctively feminine look. 


More Articles...

  1. Michael Kors x La Rinascente
  2. Macy's - Disney X Coach
  3. GANT - Leaves
  4. Joseph - Skatepark AW18
  5. Hermès Hong Kong - Daydream Rapture
  6. Hermès - Board Games
  7. Michael Kors - Playbill
  8. Fenwick Bond Street: New Arrivals
  9. Diesel: Haʉte Couture
  10. Louis Vuitton - Butterfly
  11. Loreak x Fenwick - FW18
  12. John Lewis & Partners - AW18 Pentagram
  13. Christian Louboutin - Dolls House
  14. Cartier - Carat
  15. Le Bon Marché - Los Angeles Rive Gauche
  16. Façonnable - Naval Architect
  17. Not Just a Shop - LDF
  18. Fendi - Crossline
  19. Vivienne Westwood - Don't get killed
  20. Hamleys - Fantastic Beasts
  21. Holland & Barrett - The wonder of Manuka
  22. Saks Fifth Avenue - NYFW
  23. Clarks - AW18
  24. Liberty London - Alternative Fragrance Festival
  25. Fenwick of Bond Street - Piping Hot
  26. Uniqlo - Woodland
  27. Hackett - Classics Reinvented
  28. Lululemon - Summer '18
  29. Macy's - Time to Shine
  30. Selfridges - Eye See
  31. Harvey Nichols - British Pastimes
  32. Macy's - Shine Bright
  33. Victorinox - Travel Campaign
  34. Fendi - Open Your Heart
  35. Saks Fifth Avenue - Truth
  36. Harrods - Vaults
  37. Joseph - Monochrome
  38. Coach - Greetings from New York
  39. House of Fraser - Pride London
  40. Clarks - Pride London
  41. Christian Louboutin - Loubi-in-progress
  42. adidas Tennis x Palace Skateboards
  43. Macy's - Tied With Pride
  44. Macy's - Jurassic Park 25th Anniversary Collection
  45. Clarks - AW18 Pre-Collection Trigenic
  46. Chloe at Liberty London
  47. Moynat x Louis Blériot
  48. Remy Martin x Matt Moore
  49. Hublot x Harrods - World Cup Russia 2018
  50. Boden - Not For Wallflowers
  51. Molton Brown - Build The Tension
  52. Covent Garden in Bloom
  53. Hackett - Henley Royal Regatta 2018
  54. Macy's - Trina Turk x I.N.C
  55. Google Pixel x Selfridges
  56. Mount Street Printers - Party Popper
  57. Diesel - Broken Tape
  58. Hackett - Chelsea in Bloom
  59. Hamleys - Jurassic World Fallen Kingdom
  60. Goat - Mayfair in Bloom
  61. Fenwick of Bond Street - Trophy Day
  62. Canada Goose - Unfrozen North SS18
  63. Chelsea in Bloom 2018
  64. John Lewis - Summer '18
  65. Michael Kors - Transitional Season
  66. Joseph - SS18 Corn Field
  67. H&M - Nail Bar
  68. John Lewis x Windows
  69. Alexander Wang x Adidas
  70. Charles Tyrwhitt – Hot Air Balloon
  71. Karen Millen - SS18 Part 3
  72. Saks Fifth Avenue - Heavenly Bodies
  73. Hunter - Spring Statement
  74. Stella McCartney - SS18
  75. Heinz x Cath Kidston
  76. RIBA Regent Street Windows 2018
  77. Farrow & Ball - Cup Cloud
  78. END. x ASICS
  79. Babor - Beauty Wave
  80. Charlotte Tilbury - Hollywood Flawless Filter
  81. Ted Baker - Spring has Sprung
  82. Michael Kors - Spring Horizon
  83. Karen Millen - SS18 Part 2
  84. Coach x Keith Haring
  85. Lululemon - Align
  86. Hackett - The Great British Stripe
  87. John Lewis - Easter
  88. Joseph - Urban Forest
  89. Cath Kidston - 25 Years
  90. Harrods - Peter Rabbit
  91. Ralph Lauren - Spring 2018
  92. Superdry - New Season New You
  93. John Lewis - Only Here SS18
  94. Canada Goose - Spring 2018
  95. Lacoste - Paris Polo
  96. Joseph - SS18 Runway Collection
  97. Michael Kors - SS18 Collection
  98. Fenwick x John Smedley - Iconic Stories
  99. Fendi - Tropical Futurism
  100. Karen Millen - Spring 2018

Latest windows

  • 1


  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1


  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • Retail Trends for the Next Year +

    Read More
  • 1

Exclusive Q&A


Nathan Hicks
Head of Visual


Search Our Site



We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information