Visual Merchandising

Karen Millen - Be More Christmas

Christmas has arrived at Karen Millen, with the retailer launching its 'Be More Christmas' campaign across 47 stores in the UK, Europe and North America. Using shimmer curtains, luxurious soft furnishings, oversized props and traditional Christmas decor, the windows create a warm and inviting scene full of movement and dazzle.

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Printemps - The magical worlds of Father Christmas

The run of windows at Paris department store Printemps reveal the magical worlds of Father Christmas. The narrative once again features Jules and Violette, with new characters that have been designed and produced in collaboration with partner brands.

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Fortnum & Mason - Masters of Merry

Fortnum & Mason's 'Masters of Merry' campaign celebrates how the brand has mastered the art of merriment and the magic of Christmas year on year, throughout its long history.

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Bloomingdale's - The Grinch

Illumination and Universal Pictures' Dr. Seuss' The Grinch is stealing the holiday campaign at Bloomingdale's this season. The funny, heartwarming and visually stunning story guides the retailer's holiday celebration with its catalogue, nods to the movie in store and full window takeover.

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Diesel - Gift a Thought

When it comes to gifting, everyone knows it's the thought that counts. Now you can gift one, literally with Diesel's latest marketing campaign. With any piece bought from the current Diesel collection leading up to the holiday season, customers will also receive a thought bubble to include with the gift.

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Harvey Nichols - Christmas 2018

Harvey Nichols has unveiled its Christmas windows today (Friday 9 November 2018), full of glitz and sparkle, and with a touch of Mary Poppins. Inspired by festive celebrations, the displays have been designed to entice and capture the attention of customers by using a sparkly metallic colour palette and dazzling product displays to create a celebratory festive feel in the iconic Knightsbridge flagship windows.

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Harrods: Fantastica

Harrods has unveiled its 2018 'Fantastica' Christmas campaign, created by the Department of Surprise and Delight. Transforming all corners of Harrods, including the windows, the Department of Surprise and Delight is a dedicated team that will be hard at work throughout the season providing unexpected moments of joy for all.

'As experts of the exceptional and makers of magic, it is our job to take our customers on a journey, whisking away their imagination. Luxury is a story, rich in meaning, emotions and moments, and I feel that Fantastica truly touches the pinnacle of sensory storytelling. From the windows, our stage to the outside world, to magical moments to surprise our guests within our four walls, we want the Harrods customer to be taken on a limitless journey this Christmas. Fantastica has completely challenged and stretched our creativity, but with an ambitious scheme came the opportunity to create a world of theatre, and I believe we have created something truly magical,' says Alex Wells-Greco, creative visual director at Harrods.

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The Liberty Christmas Story

Liberty London's Christmas 2018 windows illustrate the theme 'The Liberty Christmas Story', whereby the animals that are intricately carved into the panels and pillars of the iconic building come to life through print, verse and display.

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Fenwick Newcastle - We're Walking in the Air

The highly-anticipated Christmas windows at Fenwick Newcastle were unveiled on Friday 2 November. Inspired by the much-loved children’s picture book The Snowman by author and illustrator Raymond Briggs, which was published 40 years ago, the windows were created in conjunction with Penguin Ventures, part of Penguin Random House. It tells the story of a young boy, James, who wakes at midnight to find the snowman he built that day has magically come alive. Their instant friendship takes them on a journey, first on motorcycle and then by flight together to the North Pole for a snowman party and to meet Father Christmas with his reindeer. The story has been brought to life in the Fenwick windows.

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Lululemon x Francesca Hayward

To mark the launch of Lululemon's collaboration with Francesca Hayward, principal dancer of the Royal Ballet, the retailer has unveiled a window scheme that gives a modern, fresh take on ballet, with clean lines and a muted palette. Simplicity and pared-back elegance was key to the window display, designed and installed by Lucky Fox.

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Fenwick of Bond Street - Halloween 2018

There are spooky goings on at Fenwick of Bond Street as Halloween arrives in the department store's windows. Designed in collaboration with Propability, the windows are based on 70’s and 80’s films with a strange mix of science fiction, drama and eerie horror.

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More Articles...

  1. Jimmy Choo - AW18
  2. Harvey Nichols - Holly Nichols
  3. Tiffany - Blue Book Collection
  4. Hackett - Best in Class
  5. Coach - 1-800-call-Coach
  6. LAMY - Premium Writing Special Editions 2018
  7. Michael Kors x La Rinascente
  8. Macy's - Disney X Coach
  9. GANT - Leaves
  10. Joseph - Skatepark AW18
  11. Hermès Hong Kong - Daydream Rapture
  12. Hermès - Board Games
  13. Michael Kors - Playbill
  14. Fenwick Bond Street: New Arrivals
  15. Diesel: Haʉte Couture
  16. Louis Vuitton - Butterfly
  17. Loreak x Fenwick - FW18
  18. John Lewis & Partners - AW18 Pentagram
  19. Christian Louboutin - Dolls House
  20. Cartier - Carat
  21. Le Bon Marché - Los Angeles Rive Gauche
  22. Façonnable - Naval Architect
  23. Not Just a Shop - LDF
  24. Fendi - Crossline
  25. Vivienne Westwood - Don't get killed
  26. Hamleys - Fantastic Beasts
  27. Holland & Barrett - The wonder of Manuka
  28. Saks Fifth Avenue - NYFW
  29. Clarks - AW18
  30. Liberty London - Alternative Fragrance Festival
  31. Fenwick of Bond Street - Piping Hot
  32. Uniqlo - Woodland
  33. Hackett - Classics Reinvented
  34. Lululemon - Summer '18
  35. Macy's - Time to Shine
  36. Selfridges - Eye See
  37. Harvey Nichols - British Pastimes
  38. Macy's - Shine Bright
  39. Victorinox - Travel Campaign
  40. Fendi - Open Your Heart
  41. Saks Fifth Avenue - Truth
  42. Harrods - Vaults
  43. Joseph - Monochrome
  44. Coach - Greetings from New York
  45. House of Fraser - Pride London
  46. Clarks - Pride London
  47. Christian Louboutin - Loubi-in-progress
  48. adidas Tennis x Palace Skateboards
  49. Macy's - Tied With Pride
  50. Macy's - Jurassic Park 25th Anniversary Collection
  51. Clarks - AW18 Pre-Collection Trigenic
  52. Chloe at Liberty London
  53. Moynat x Louis Blériot
  54. Remy Martin x Matt Moore
  55. Hublot x Harrods - World Cup Russia 2018
  56. Boden - Not For Wallflowers
  57. Molton Brown - Build The Tension
  58. Covent Garden in Bloom
  59. Hackett - Henley Royal Regatta 2018
  60. Macy's - Trina Turk x I.N.C
  61. Google Pixel x Selfridges
  62. Mount Street Printers - Party Popper
  63. Diesel - Broken Tape
  64. Hackett - Chelsea in Bloom
  65. Hamleys - Jurassic World Fallen Kingdom
  66. Goat - Mayfair in Bloom
  67. Fenwick of Bond Street - Trophy Day
  68. Canada Goose - Unfrozen North SS18
  69. Chelsea in Bloom 2018
  70. John Lewis - Summer '18
  71. Michael Kors - Transitional Season
  72. Joseph - SS18 Corn Field
  73. H&M - Nail Bar
  74. John Lewis x Windows
  75. Alexander Wang x Adidas
  76. Charles Tyrwhitt – Hot Air Balloon
  77. Karen Millen - SS18 Part 3
  78. Saks Fifth Avenue - Heavenly Bodies
  79. Hunter - Spring Statement
  80. Stella McCartney - SS18
  81. Heinz x Cath Kidston
  82. RIBA Regent Street Windows 2018
  83. Farrow & Ball - Cup Cloud
  84. END. x ASICS
  85. Babor - Beauty Wave
  86. Charlotte Tilbury - Hollywood Flawless Filter
  87. Ted Baker - Spring has Sprung
  88. Michael Kors - Spring Horizon
  89. Karen Millen - SS18 Part 2
  90. Coach x Keith Haring
  91. Lululemon - Align
  92. Hackett - The Great British Stripe
  93. John Lewis - Easter
  94. Joseph - Urban Forest
  95. Cath Kidston - 25 Years
  96. Harrods - Peter Rabbit
  97. Ralph Lauren - Spring 2018
  98. Superdry - New Season New You
  99. John Lewis - Only Here SS18
  100. Canada Goose - Spring 2018

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Exclusive Q&A

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Stephen Briars,
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The Conran Shop
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