Visual Merchandising

Michael Kors x La Rinascente

Upper Manhattan has been transported into a series of eight enormous five-metre tall windows at Milan's iconic La Rinascente for Michael Kors. The gigantic scale of the windows gave StudioXAG the opportunity to create luxury New York City sets at 1:1 scale in the company's workshop. Seeking inspiration from sight lines and strong perspectives, the team created lifelike uptown architecture incorporating the FW18 campaign seamlessly to hero the new season's collection.


Macy's - Disney X Coach

Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway. Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.


GANT - Leaves

As Autumn approaches, GANT on Regent Street has filled its windows with oversized fallen leaves. Inspired by the Danish concept Hygge, GANT’s seasonal story of 'Togetherness' bursts into the retailer's flagship windows with a torrent of papercraft leaves visually connecting the two windows and forming an arch of rich autumn colours.


Joseph - Skatepark AW18

To promote its AW18 collection, Joseph has unveiled a skatepark window scheme at its 77 Fulham Road flagship. The concept was conceived by Nathan Hicks, Joseph's head of visual merchandising. Danny Letton took on the mannequin styling, while Hrlequin Design produced and installed the scheme.


Hermès Hong Kong - Daydream Rapture

Fotis Evans was commissioned by Hermès to create a new series of art windows in the brand’s new flagship store in Hong Kong. Inspired by Freudian daydreaming, Evans has revised reminiscences of childhood play, films and fantasy tales into kinetic shop windows. Historical artistic references unfold connecting links to more recent ones. Rotating spiral circles welcome viewers into a parallel universe, where memories become material and material becomes a living form.


Hermès - Board Games

Designed by Anna Burns Studio, this window display at Hermès is an abstract take on traditional board games, including backgammon, snakes and ladders, and chess.


Michael Kors - Playbill

The Playbill window display at Michael Kors on Regent Street is inspired by the designer's love of New York theatre.


Fenwick Bond Street: New Arrivals

The 'new arrivals' windows at Fenwick Bond Street for London Fashion Week take the viewer from catwalk to store.


Diesel: Haʉte Couture

This autumn/winter Diesel is disempowering hate with its Haʉte Couture advertising campaign.


Louis Vuitton - Butterfly

Butterflies have taken over the windows at Louis Vuitton. Design and production house, Acierta was responsible for the logistics and installation at both the retailer's Valencia and Barcelona stores.  


Loreak x Fenwick - FW18

Clothing brand Loreak has landed in the UK with a FW18 window display at Fenwick of Bond Street, developed, produced and installed by design and production house, Acierta. Loreak’s FW18 collection revolves around the idea of layers and opacity. For the Fenwick windows, Acierta received a list of elements that the brand wanted to be included (bicolour plexiglass screen, resin plinths, etc) and some sketches.


More Articles...

  1. John Lewis & Partners - AW18 Pentagram
  2. Christian Louboutin - Dolls House
  3. Cartier - Carat
  4. Le Bon Marché - Los Angeles Rive Gauche
  5. Façonnable - Naval Architect
  6. Not Just a Shop - LDF
  7. Fendi - Crossline
  8. Vivienne Westwood - Don't get killed
  9. Hamleys - Fantastic Beasts
  10. Holland & Barrett - The wonder of Manuka
  11. Saks Fifth Avenue - NYFW
  12. Clarks - AW18
  13. Liberty London - Alternative Fragrance Festival
  14. Fenwick of Bond Street - Piping Hot
  15. Uniqlo - Woodland
  16. Hackett - Classics Reinvented
  17. Lululemon - Summer '18
  18. Macy's - Time to Shine
  19. Selfridges - Eye See
  20. Harvey Nichols - British Pastimes
  21. Macy's - Shine Bright
  22. Victorinox - Travel Campaign
  23. Fendi - Open Your Heart
  24. Saks Fifth Avenue - Truth
  25. Harrods - Vaults
  26. Joseph - Monochrome
  27. Coach - Greetings from New York
  28. House of Fraser - Pride London
  29. Clarks - Pride London
  30. Christian Louboutin - Loubi-in-progress
  31. adidas Tennis x Palace Skateboards
  32. Macy's - Tied With Pride
  33. Macy's - Jurassic Park 25th Anniversary Collection
  34. Clarks - AW18 Pre-Collection Trigenic
  35. Chloe at Liberty London
  36. Moynat x Louis Blériot
  37. Remy Martin x Matt Moore
  38. Hublot x Harrods - World Cup Russia 2018
  39. Boden - Not For Wallflowers
  40. Molton Brown - Build The Tension
  41. Covent Garden in Bloom
  42. Hackett - Henley Royal Regatta 2018
  43. Macy's - Trina Turk x I.N.C
  44. Google Pixel x Selfridges
  45. Mount Street Printers - Party Popper
  46. Diesel - Broken Tape
  47. Hackett - Chelsea in Bloom
  48. Hamleys - Jurassic World Fallen Kingdom
  49. Goat - Mayfair in Bloom
  50. Fenwick of Bond Street - Trophy Day
  51. Canada Goose - Unfrozen North SS18
  52. Chelsea in Bloom 2018
  53. John Lewis - Summer '18
  54. Michael Kors - Transitional Season
  55. Joseph - SS18 Corn Field
  56. H&M - Nail Bar
  57. John Lewis x Windows
  58. Alexander Wang x Adidas
  59. Charles Tyrwhitt – Hot Air Balloon
  60. Karen Millen - SS18 Part 3
  61. Saks Fifth Avenue - Heavenly Bodies
  62. Hunter - Spring Statement
  63. Stella McCartney - SS18
  64. Heinz x Cath Kidston
  65. RIBA Regent Street Windows 2018
  66. Farrow & Ball - Cup Cloud
  67. END. x ASICS
  68. Babor - Beauty Wave
  69. Charlotte Tilbury - Hollywood Flawless Filter
  70. Ted Baker - Spring has Sprung
  71. Michael Kors - Spring Horizon
  72. Karen Millen - SS18 Part 2
  73. Coach x Keith Haring
  74. Lululemon - Align
  75. Hackett - The Great British Stripe
  76. John Lewis - Easter
  77. Joseph - Urban Forest
  78. Cath Kidston - 25 Years
  79. Harrods - Peter Rabbit
  80. Ralph Lauren - Spring 2018
  81. Superdry - New Season New You
  82. John Lewis - Only Here SS18
  83. Canada Goose - Spring 2018
  84. Lacoste - Paris Polo
  85. Joseph - SS18 Runway Collection
  86. Michael Kors - SS18 Collection
  87. Fenwick x John Smedley - Iconic Stories
  88. Fendi - Tropical Futurism
  89. Karen Millen - Spring 2018
  90. Hackett - Cityscape
  91. Radley - Chinese New Year
  92. Fenwick x John Smedley - Iconic Love Stories
  93. Selfridges - Radical Luxury
  94. We Built This City x Rebecca Strickson
  95. Hunter - SS18
  96. VETEMENTSxHarrods
  97. London window walk - February 2018
  98. Topshop & Topman - Spring/Summer 2018
  99. Michael Kors - Valentine's Day
  100. Printemps - Inventive Wardrobe

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Nathan Hicks
Head of Visual


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