Autumn/Winter 2018 has arrived at Jimmy Choo on Sloane Street in London. Taking cues from the brand’s AW18 press launch, this window concept took style inspiration from 1960s glamour. Black and pearlescent circles in varying sizes were layered up to create a striking monochrome backdrop, with fully interchangeable product displays allowing the windows to be updated throughout the season.
Throughout September the window scheme at Harvey Nichols reflected the brand’s overall campaign, which saw it change the name of its Knightsbridge store from Harvey to Holly Nichols to celebrate the newly refurbished first floor. The campaign was introduced to celebrate and empower women and the four floors that are now dedicated to womenswear.
Tiffany & Co partnered with scientists and artists to reimagine the windows at the New York flagship store for the debut of its 2018 Tiffany Blue Book Collection. The windowscapes marvel at the natural world and its awe-inspiring beauty.
Jeremy Hackett's Sussex spaniel, Muffin takes centre stage in Hackett's AW18 window scheme, entitled Best in Class.
The 1800-Call-Coach window concept takes its cue from pop artists, using repetition in a compositional installation around an all-American style payphone.
Germany writing specialist Lamy has unveiled a window scheme in celebration of two new products in the brand's Premium Writing Special Editions 2018 collection. Lamy Studio is available in special olive and terracotta colourways, and the other is Lamy Scala with its distinctively feminine look.
Upper Manhattan has been transported into a series of eight enormous five-metre tall windows at Milan's iconic La Rinascente for Michael Kors. The gigantic scale of the windows gave StudioXAG the opportunity to create luxury New York City sets at 1:1 scale in the company's workshop. Seeking inspiration from sight lines and strong perspectives, the team created lifelike uptown architecture incorporating the FW18 campaign seamlessly to hero the new season's collection.
Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway. Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.
As Autumn approaches, GANT on Regent Street has filled its windows with oversized fallen leaves. Inspired by the Danish concept Hygge, GANT’s seasonal story of 'Togetherness' bursts into the retailer's flagship windows with a torrent of papercraft leaves visually connecting the two windows and forming an arch of rich autumn colours.
To promote its AW18 collection, Joseph has unveiled a skatepark window scheme at its 77 Fulham Road flagship. The concept was conceived by Nathan Hicks, Joseph's head of visual merchandising. Danny Letton took on the mannequin styling, while Hrlequin Design produced and installed the scheme.
Fotis Evans was commissioned by Hermès to create a new series of art windows in the brand’s new flagship store in Hong Kong. Inspired by Freudian daydreaming, Evans has revised reminiscences of childhood play, films and fantasy tales into kinetic shop windows. Historical artistic references unfold connecting links to more recent ones. Rotating spiral circles welcome viewers into a parallel universe, where memories become material and material becomes a living form.