Visual Merchandising

Jimmy Choo - AW18

Autumn/Winter 2018 has arrived at Jimmy Choo on Sloane Street in London. Taking cues from the brand’s AW18 press launch, this window concept took style inspiration from 1960s glamour. Black and pearlescent circles in varying sizes were layered up to create a striking monochrome backdrop, with fully interchangeable product displays allowing the windows to be updated throughout the season.

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Harvey Nichols - Holly Nichols

Throughout September the window scheme at Harvey Nichols reflected the brand’s overall campaign, which saw it change the name of its Knightsbridge store from Harvey to Holly Nichols to celebrate the newly refurbished first floor. The campaign was introduced to celebrate and empower women and the four floors that are now dedicated to womenswear.

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Tiffany - Blue Book Collection

Tiffany & Co partnered with scientists and artists to reimagine the windows at the New York flagship store for the debut of its 2018 Tiffany Blue Book Collection. The windowscapes marvel at the natural world and its awe-inspiring beauty.

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Hackett - Best in Class

Jeremy Hackett's Sussex spaniel, Muffin takes centre stage in Hackett's AW18 window scheme, entitled Best in Class.

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Coach - 1-800-call-Coach

The 1800-Call-Coach window concept takes its cue from pop artists, using repetition in a compositional installation around an all-American style payphone.

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LAMY - Premium Writing Special Editions 2018

Germany writing specialist Lamy has unveiled a window scheme in celebration of two new products in the brand's Premium Writing Special Editions 2018 collection. Lamy Studio is available in special olive and terracotta colourways, and the other is Lamy Scala with its distinctively feminine look. 

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Michael Kors x La Rinascente

Upper Manhattan has been transported into a series of eight enormous five-metre tall windows at Milan's iconic La Rinascente for Michael Kors. The gigantic scale of the windows gave StudioXAG the opportunity to create luxury New York City sets at 1:1 scale in the company's workshop. Seeking inspiration from sight lines and strong perspectives, the team created lifelike uptown architecture incorporating the FW18 campaign seamlessly to hero the new season's collection.

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Macy's - Disney X Coach

Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway. Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.

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GANT - Leaves

As Autumn approaches, GANT on Regent Street has filled its windows with oversized fallen leaves. Inspired by the Danish concept Hygge, GANT’s seasonal story of 'Togetherness' bursts into the retailer's flagship windows with a torrent of papercraft leaves visually connecting the two windows and forming an arch of rich autumn colours.

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Joseph - Skatepark AW18

To promote its AW18 collection, Joseph has unveiled a skatepark window scheme at its 77 Fulham Road flagship. The concept was conceived by Nathan Hicks, Joseph's head of visual merchandising. Danny Letton took on the mannequin styling, while Hrlequin Design produced and installed the scheme.

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Hermès Hong Kong - Daydream Rapture

Fotis Evans was commissioned by Hermès to create a new series of art windows in the brand’s new flagship store in Hong Kong. Inspired by Freudian daydreaming, Evans has revised reminiscences of childhood play, films and fantasy tales into kinetic shop windows. Historical artistic references unfold connecting links to more recent ones. Rotating spiral circles welcome viewers into a parallel universe, where memories become material and material becomes a living form.

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More Articles...

  1. Hermès - Board Games
  2. Michael Kors - Playbill
  3. Fenwick Bond Street: New Arrivals
  4. Diesel: Haʉte Couture
  5. Louis Vuitton - Butterfly
  6. Loreak x Fenwick - FW18
  7. John Lewis & Partners - AW18 Pentagram
  8. Christian Louboutin - Dolls House
  9. Cartier - Carat
  10. Le Bon Marché - Los Angeles Rive Gauche
  11. Façonnable - Naval Architect
  12. Not Just a Shop - LDF
  13. Fendi - Crossline
  14. Vivienne Westwood - Don't get killed
  15. Hamleys - Fantastic Beasts
  16. Holland & Barrett - The wonder of Manuka
  17. Saks Fifth Avenue - NYFW
  18. Clarks - AW18
  19. Liberty London - Alternative Fragrance Festival
  20. Fenwick of Bond Street - Piping Hot
  21. Uniqlo - Woodland
  22. Hackett - Classics Reinvented
  23. Lululemon - Summer '18
  24. Macy's - Time to Shine
  25. Selfridges - Eye See
  26. Harvey Nichols - British Pastimes
  27. Macy's - Shine Bright
  28. Victorinox - Travel Campaign
  29. Fendi - Open Your Heart
  30. Saks Fifth Avenue - Truth
  31. Harrods - Vaults
  32. Joseph - Monochrome
  33. Coach - Greetings from New York
  34. House of Fraser - Pride London
  35. Clarks - Pride London
  36. Christian Louboutin - Loubi-in-progress
  37. adidas Tennis x Palace Skateboards
  38. Macy's - Tied With Pride
  39. Macy's - Jurassic Park 25th Anniversary Collection
  40. Clarks - AW18 Pre-Collection Trigenic
  41. Chloe at Liberty London
  42. Moynat x Louis Blériot
  43. Remy Martin x Matt Moore
  44. Hublot x Harrods - World Cup Russia 2018
  45. Boden - Not For Wallflowers
  46. Molton Brown - Build The Tension
  47. Covent Garden in Bloom
  48. Hackett - Henley Royal Regatta 2018
  49. Macy's - Trina Turk x I.N.C
  50. Google Pixel x Selfridges
  51. Mount Street Printers - Party Popper
  52. Diesel - Broken Tape
  53. Hackett - Chelsea in Bloom
  54. Hamleys - Jurassic World Fallen Kingdom
  55. Goat - Mayfair in Bloom
  56. Fenwick of Bond Street - Trophy Day
  57. Canada Goose - Unfrozen North SS18
  58. Chelsea in Bloom 2018
  59. John Lewis - Summer '18
  60. Michael Kors - Transitional Season
  61. Joseph - SS18 Corn Field
  62. H&M - Nail Bar
  63. John Lewis x Windows
  64. Alexander Wang x Adidas
  65. Charles Tyrwhitt – Hot Air Balloon
  66. Karen Millen - SS18 Part 3
  67. Saks Fifth Avenue - Heavenly Bodies
  68. Hunter - Spring Statement
  69. Stella McCartney - SS18
  70. Heinz x Cath Kidston
  71. RIBA Regent Street Windows 2018
  72. Farrow & Ball - Cup Cloud
  73. END. x ASICS
  74. Babor - Beauty Wave
  75. Charlotte Tilbury - Hollywood Flawless Filter
  76. Ted Baker - Spring has Sprung
  77. Michael Kors - Spring Horizon
  78. Karen Millen - SS18 Part 2
  79. Coach x Keith Haring
  80. Lululemon - Align
  81. Hackett - The Great British Stripe
  82. John Lewis - Easter
  83. Joseph - Urban Forest
  84. Cath Kidston - 25 Years
  85. Harrods - Peter Rabbit
  86. Ralph Lauren - Spring 2018
  87. Superdry - New Season New You
  88. John Lewis - Only Here SS18
  89. Canada Goose - Spring 2018
  90. Lacoste - Paris Polo
  91. Joseph - SS18 Runway Collection
  92. Michael Kors - SS18 Collection
  93. Fenwick x John Smedley - Iconic Stories
  94. Fendi - Tropical Futurism
  95. Karen Millen - Spring 2018
  96. Hackett - Cityscape
  97. Radley - Chinese New Year
  98. Fenwick x John Smedley - Iconic Love Stories
  99. Selfridges - Radical Luxury
  100. We Built This City x Rebecca Strickson

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Exclusive Q&A

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Stephen Briars,
Creative Director,
The Conran Shop
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