Upper Manhattan has been transported into a series of eight enormous five-metre tall windows at Milan's iconic La Rinascente for Michael Kors. The gigantic scale of the windows gave StudioXAG the opportunity to create luxury New York City sets at 1:1 scale in the company's workshop. Seeking inspiration from sight lines and strong perspectives, the team created lifelike uptown architecture incorporating the FW18 campaign seamlessly to hero the new season's collection.
Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway. Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.
As Autumn approaches, GANT on Regent Street has filled its windows with oversized fallen leaves. Inspired by the Danish concept Hygge, GANT’s seasonal story of 'Togetherness' bursts into the retailer's flagship windows with a torrent of papercraft leaves visually connecting the two windows and forming an arch of rich autumn colours.
To promote its AW18 collection, Joseph has unveiled a skatepark window scheme at its 77 Fulham Road flagship. The concept was conceived by Nathan Hicks, Joseph's head of visual merchandising. Danny Letton took on the mannequin styling, while Hrlequin Design produced and installed the scheme.
Fotis Evans was commissioned by Hermès to create a new series of art windows in the brand’s new flagship store in Hong Kong. Inspired by Freudian daydreaming, Evans has revised reminiscences of childhood play, films and fantasy tales into kinetic shop windows. Historical artistic references unfold connecting links to more recent ones. Rotating spiral circles welcome viewers into a parallel universe, where memories become material and material becomes a living form.
Designed by Anna Burns Studio, this window display at Hermès is an abstract take on traditional board games, including backgammon, snakes and ladders, and chess.
The Playbill window display at Michael Kors on Regent Street is inspired by the designer's love of New York theatre.
The 'new arrivals' windows at Fenwick Bond Street for London Fashion Week take the viewer from catwalk to store.
This autumn/winter Diesel is disempowering hate with its Haʉte Couture advertising campaign.
Butterflies have taken over the windows at Louis Vuitton. Design and production house, Acierta was responsible for the logistics and installation at both the retailer's Valencia and Barcelona stores.
Clothing brand Loreak has landed in the UK with a FW18 window display at Fenwick of Bond Street, developed, produced and installed by design and production house, Acierta. Loreak’s FW18 collection revolves around the idea of layers and opacity. For the Fenwick windows, Acierta received a list of elements that the brand wanted to be included (bicolour plexiglass screen, resin plinths, etc) and some sketches.