Visual Merchandising

Not Just a Shop - LDF

For this year's London Design Festival, illustrator Martina Paukova has created a playful installation for UAL's Not Just a Shop window in High Holborn.


Fendi - Crossline

Fendi has unveiled its AW18/19 windows, entitled Crossline.


Vivienne Westwood - Don't get killed

Following on from its wholly sustainable SS18 window displays, Vivienne Westwood has now rolled out a sustainable solution for its AW18 campaign. The theme for AW18 is ‘Don’t get killed’, which launches a creative execution instore with a range of graphics and props. Working alongside the brand and Kosa Art Group, Raccoon contributed to bringing the idea behind the designer’s latest collection to life in a retail environment. As with the SS18 installation, the crucial element was to ensure that the concept could be rolled out in a sustainable way.


Hamleys - Fantastic Beasts

Scenes of Harry Potter and the Fantastic Beasts films have been reconstructed in the windows of Hamleys. One window is based on the Fantastic Beasts bank scene and features a scenically painted layered backdrop of the elaborate fret-cut bank tellers screen. In the foreground are various sourced props including a desk and lamp. The desk was stripped back and re-stained, and the handles replaced with brass cup handles. The lamp was made from two different reconditioned lamps, and stacks of books in specific colours were sourced with some given new covers and printed spines.


Holland & Barrett - The wonder of Manuka

Health retailer Holland & Barrett has launched an integrated £1.5m campaign called 'The wonder of Manuka' to encourage transparency within the Manuka honey industry, during which its flagship London store in Marble Arch has been renamed 'Honey & Barrett' for four weeks.

Holland & Barrett is already one of the biggest sellers of Manuka, and is adopting new stringent guidelines that it says will help reassure customers they are buying the genuine article.


Saks Fifth Avenue - NYFW

In celebration of New York Fashion Week, Saks Fifth Avenue is dedicating its flagship windows to American designers that will show their collections in New York City this September. Launched today (Friday 17 August), the windows will be in place until 30 August, with custom fashion and backdrops curated by each brand. The retailer has selected the best in American fashion brands, ranging from contemporary designer to heritage collections, and asked designers to create windows reflecting what NYFW means to them. As an iconic American retailer, Saks will become the backdrop to the best NYFW has to offer.


Clarks - AW18

The latest AW18 Clarks window scheme is the biggest and most ambitious to date. With comfort and movement being so important to the Clarks brand, the retailer wanted to show how the product enables this. The window scheme features suspended individual Trigenic shoes, each one programmed to move in a perfect wave sequence.


Liberty London - Alternative Fragrance Festival

The latest window scheme at Liberty London is designed to coincide with the store's Alternative Fragrance Festival, which takes visitors on a sensory journey through the Liberty fragrance edit.


Fenwick of Bond Street - Piping Hot

The Piping Hot window display at Fenwick of Bond Street features scaffolding style shelves and waste pipes sprayed in various colours.


Uniqlo - Woodland

The Kids Collection window at Uniqlo on Oxford Street has a woodland theme, featuring natural materials.


Hackett - Classics Reinvented

Distorting perspective of the summery and colourful streets of Parsons Green in London, layered, textured and detailed façades support Hackett’s most recent launch of Classics Reinvented.


More Articles...

  1. Lululemon - Summer '18
  2. Macy's - Time to Shine
  3. Selfridges - Eye See
  4. Harvey Nichols - British Pastimes
  5. Macy's - Shine Bright
  6. Victorinox - Travel Campaign
  7. Fendi - Open Your Heart
  8. Saks Fifth Avenue - Truth
  9. Harrods - Vaults
  10. Joseph - Monochrome
  11. Coach - Greetings from New York
  12. House of Fraser - Pride London
  13. Clarks - Pride London
  14. Christian Louboutin - Loubi-in-progress
  15. adidas Tennis x Palace Skateboards
  16. Macy's - Tied With Pride
  17. Macy's - Jurassic Park 25th Anniversary Collection
  18. Clarks - AW18 Pre-Collection Trigenic
  19. Chloe at Liberty London
  20. Moynat x Louis Blériot
  21. Remy Martin x Matt Moore
  22. Hublot x Harrods - World Cup Russia 2018
  23. Boden - Not For Wallflowers
  24. Molton Brown - Build The Tension
  25. Covent Garden in Bloom
  26. Hackett - Henley Royal Regatta 2018
  27. Macy's - Trina Turk x I.N.C
  28. Google Pixel x Selfridges
  29. Mount Street Printers - Party Popper
  30. Diesel - Broken Tape
  31. Hackett - Chelsea in Bloom
  32. Hamleys - Jurassic World Fallen Kingdom
  33. Goat - Mayfair in Bloom
  34. Fenwick of Bond Street - Trophy Day
  35. Canada Goose - Unfrozen North SS18
  36. Chelsea in Bloom 2018
  37. John Lewis - Summer '18
  38. Michael Kors - Transitional Season
  39. Joseph - SS18 Corn Field
  40. H&M - Nail Bar
  41. John Lewis x Windows
  42. Alexander Wang x Adidas
  43. Charles Tyrwhitt – Hot Air Balloon
  44. Karen Millen - SS18 Part 3
  45. Saks Fifth Avenue - Heavenly Bodies
  46. Hunter - Spring Statement
  47. Stella McCartney - SS18
  48. Heinz x Cath Kidston
  49. RIBA Regent Street Windows 2018
  50. Farrow & Ball - Cup Cloud
  51. END. x ASICS
  52. Babor - Beauty Wave
  53. Charlotte Tilbury - Hollywood Flawless Filter
  54. Ted Baker - Spring has Sprung
  55. Michael Kors - Spring Horizon
  56. Karen Millen - SS18 Part 2
  57. Coach x Keith Haring
  58. Lululemon - Align
  59. Hackett - The Great British Stripe
  60. John Lewis - Easter
  61. Joseph - Urban Forest
  62. Cath Kidston - 25 Years
  63. Harrods - Peter Rabbit
  64. Ralph Lauren - Spring 2018
  65. Superdry - New Season New You
  66. John Lewis - Only Here SS18
  67. Canada Goose - Spring 2018
  68. Lacoste - Paris Polo
  69. Joseph - SS18 Runway Collection
  70. Michael Kors - SS18 Collection
  71. Fenwick x John Smedley - Iconic Stories
  72. Fendi - Tropical Futurism
  73. Karen Millen - Spring 2018
  74. Hackett - Cityscape
  75. Radley - Chinese New Year
  76. Fenwick x John Smedley - Iconic Love Stories
  77. Selfridges - Radical Luxury
  78. We Built This City x Rebecca Strickson
  79. Hunter - SS18
  80. VETEMENTSxHarrods
  81. London window walk - February 2018
  82. Topshop & Topman - Spring/Summer 2018
  83. Michael Kors - Valentine's Day
  84. Printemps - Inventive Wardrobe
  85. Miss Sixty - SS18
  86. Karen Millen - The Essentials
  87. Liberty - The Colour Collectors
  88. Harrods - Infinite Beauty
  89. adidas Originals - adicolor
  90. Lululemon - #18in18
  91. Longines - Chinese New Year
  92. New York window walk - January 2018
  93. Liberty x Joseph SS18
  94. Debenhams - Bring it on!
  95. Fendi - Hands Make Beauty
  96. Speedo - Biofuse
  97. Lock x The Old Vic
  98. Joseph - Glitter Binge
  99. IWC Schaffhausen - Christmas 2017
  100. Aquascutum - Christmas 2017

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Stephen Briars,
Creative Director,
The Conran Shop


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