A panel of industry experts met in London to take part in the preliminary judging process for the third annual Retail Focus Readers' Choice Award. The judges were tasked with creating a shortlist of the 12 best store window displays that have featured in Retail Focus magazine from September 2016 to August 2017.
The final 12 schemes will now be put to the public vote, enabling Retail Focus followers to vote for their favourite window display.
The winner will be announced at the VM & Display Awards at The Bloomsbury Big Top, London on 23 November 2017.
A big thank you to our judging panel:
September 2016 - Clarks
The AW16 (phase one) window scheme at Clarks on Regent Street showcased the women's Tri Abby and Men's Triken Active footwear. Developed, produced and installed in collaboration with Harlequin Design, the windows featured craters produced in cross sections to look smashed and cracked, with the shoes appearing from the centre via an illuminated pole. The back panels had rocks tying in with the smashed floor, creating the illusion of an explosion on impact. The scheme incorporated the strapline 'Welcome to the Future' in neon.
October 2016 - Charles Tyrwhitt
Charles Tyrwhitt paid homage to ‘Jermyn Street Style’ in this window installation. The scheme was designed with the '100 Jermyn Street Club' in mind and used items found throughout the store to coincide with the new store re-fit.
November 2016 - Jimmy Choo
Taking inspiration from the Jimmy Choo press event, Harlequin Design produced a vertical table decorated with hand-crafted tableware and food items all covered in sparkling Swarovski crystals. New products from the collection were placed on small clear shelving units attached to the plates.
December 2016 - Selfridges
The message from Selfridges London last Christmas was, 'celebrate yourself (you deserve it); celebrate your loved ones (and not just your family) and turn everyday during the season into a party'. With the Shine On! theme as the driving energy behind Selfridges' Christmas 2016 offer, themed products, visual displays and in-store experiences were a kaleidoscope of dazzle, glitter and fun. Santa was back as the hero of the window scheme, after several years away, showing onlookers how to throw the best parties. Each window showcased a snowy alpine landscape and different party scenarios, each one more exuberant than the next, where family, friends, pets and nearly 100 disco balls all join in the fun. Propability created elements featured across many of the windows.
January 2017 - Ted Baker
Ted Baker once again brought its irreverent sense of humour to the high street with The North Pole Dancer, who was simply itching for Christmas. The brand collaborated with illustrator Ben Jennings and creative studio Harlequin Design on the campaign, which was rolled out to stores worldwide.
February 2017 - Saks Fifth Avenue
Saks Fifth Avenue and United Airlines unveiled a United Polaris-themed takeover of the windows on Fifth Avenue, New York City in January. Entitled 'Now Arriving', the 14 storefront windows displayed a replica of a United Airlines plane. The centre six windows featured a recreation of the United Polaris experience, including actual United Polaris seats, which debuted on flights in February, and the cabin's custom Saks Fifth Avenue bedding suite.
March 2017 - Fortnum & Mason
The 'Every Cup Tells a Story' window campaign at Fortnum & Mason encouraged visitors to discover the range of tea products available in store. The displays inspired people to delve into their imagination and consider stories or memories with tea at their heart. The windows featured gold artwork, including swarms of butterflies, an elephant’s trunk and a tree emerging from teacups, in Fortnum’s signature eau de nil colour. As with Fortnum’s Christmas windows, 'Together We’re Merrier', these windows featured absolutely no products, focusing instead on beautiful stories.
April 2017 - Hermès
London-based artist and designer Fotis Evans created a series of window installations for Hermès on Madison Avenue in New York to showcase the ready-to-wear SS17 collections, accessories, footwear and homeware. The windows depicted a new sculptural furniture world of cabinets and dressers that followed reimagined dadaist and surrealist techniques, such as bulletism, collage and fumage. The displays featured aged and stained materials such as bricks, concrete, brass beams, rusted steal, travertine and blackened iron, which was applied in an alternative furniture world context, visually challenging the laws of physics. Mirrored stainless steel details were used to interact with the products on display and reflect parts of the infinite movements on the streets of Madison Avenue, echoing the juxtaposition of 'two distand realities'.
May 2017 - Debenhams
The Debenhams Oxford Street summer scheme ‘Tropical Fiesta’ was inspired by the colour, heat and excitement of the Caribbean. The windows and in-store displays featured pineapple, watermelon, orange slices and hibiscus flower, with products showcased on new 3/4 torso’s in four vibrant colours wearing Carmen Miranda-inspired fruit headdresses. The scheme was designed in-house and created in collaboration with Magenta print and display, Blacks Visual, Keyboard Group and ANS Lighting.
June 2017 - Bergdorf Goodman
British award-winning furniture and lighting designer Lee Broom collaborated with Bergdorf Goodman Men's Store in New York to create a series of windows on Fifth Avenue. The windows were unveiled to coincide with the launch of NYCxDesign 2017. The partnership saw Broom curate his unique lighting, furniture and accessories alongside the latest menswear fashion for Summer 2017 including new collections from Thom Browne. The four windows were themed Exercise, Work, Play and Explore and looked at the habitual day of a man, curated in a surreal and scenographic style.
July 2017 - Hermès
Based in Amsterdam, Dutch set designer Noa Verhofstad designed the summer display for Hermès. Verhofstad had taken the first traveling suitcase designed by Hermès as the starting point. Inside the colourful, graphical suitcases the summer vibe came alive. Inside the suitcase was a swimming pool, sun beds and a diving board. The Hermès products became part of these lively settings. 'When you go on holiday, you pack your suitcase and the items inside of it get a special value after being home. They are connected to nice memories. I would like to put that special summer feeling inside these windows,' says Verhofstad.
August 2017 - Harrods
Gucci brought its botanical bounty to Harrods, taking over the windows, as well as in-store display areas and digital channels with vibrant colours and patterns. The department store's 16 windows on Brompton Road in Knightsbridge brought two exclusive Gucci stories to life – the launch of the first fragrance under the new creative direction, Gucci Bloom, and the arrival of the House DIY programme (a personalisation service). Visually, the windows were connected through memorable motifs associated with the Gucci Garden. The faces of the fragrance (actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef) appeared in the print and TV advertising visuals and also served as a backdrop to some of the windows. The Gucci Bloom fragrance bottle was repeatedly showcased on round lacquered tables. The window scheme comprised green or pink velvet capitone walls, vintage oriental rugs and the Gucci DIY iconic crest. Items were displayed on a variety of elements, including valets and wooden closets.
Voting closes on the 3rd November 2017