To showcase Daniel Lee’s AW 2020 collection for Bottega Veneta in Seoul, Random Studio was enlisted to design a pop-up experience and store scenography. Drawing inspiration from its location next to the iconic Hyundai Card Music Library, the agency created a spatial listening experience based on the ‘Acousmonium’ sonic installations as pioneered by Francois Bayle in the 1970s.

Housed in a reflective inflatable structure in front of the building, the experience blended acoustic properties with architecture and aesthetics, nestling 24 speakers of various sizes into its voluminous walls to produce a three-dimensional sonic landscape, determined by the speakers’ varying frequency response.

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Upon entering, visitors encountered an atmospheric, evolving soundscape that they can explore with their bodies, by moving or staying still. Layers of sound overlap to conjure up different dreamscapes – the gentle seascape of Ischia, the tranquility of a morning hike through the hills of Jeju Island, the bustle of New York’s streets – woven together with musical elements created by Seungmin Cha.

The aesthetics of the installation were mirrored inside the Vinyl & Plastic pop-up store next door, where we designed the product displays out of reflective materials and inflated structures. The two locations allowed for a focused experience design; one dedicated to an immersive brand experience and the other a powerful product display, with both sharing art direction and concept.

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