adidas launches a collaborative window gallery installation at Acid House Barcelona, marking the start of a careful transition back to normality. Part of this year’s ‘Change is a Team Sport’ campaign, celebrating five decades since Superstar’s inception, this gravity-defying display is dedicated to teamwork.
Superstar is an urban style silhouette that has left its mark on several generations of creators and athletes. Staying true to the Superstar’s unrivaled heritage at the forefront of culture, throughout 2020 adidas Originals is harnessing the power of teamwork in a series of initiatives designed to create and inspire positive change.
By bringing together different creators from the worlds
of music, fashion, sports and art, adidas Originals demonstrates that change does not occur alone, but through teamwork.
With long careers in the creation of installation pieces and interaction, Raúl Nieves and David Haro have conceptualized and produced a kinetic installation, supported by an invisible and coordinated design of magnetic fields. Situated in the Window Gallery area of the newly launched creative hub, Acid House Barcelona, their award-winning technology uses a balance of different magnetic forces to create an effect where the Superstar product appears to be “floating” in the space.
This unique display will be visible both day and night, enhanced by direct spotlighting from Barcelona based light technology designer, Protopixel, supported by art direction from Folch. The installation is based on the product itself, only by working together will the magnets keep the product both suspended and illuminated, encapsulating the concept behind the “Change is a Team Sport” campaign.