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adidas kicked off its September Elegance Campaign in style with the launch of its Stella McCartney Golden Ultraboost window take-over at Harrods.

Design4Retail were commissioned to produce a strong, attention-grabbing window display design that would show-off the new golden shoe’s undisputed authority and elegance.

Fashion focussed, the use of rose gold mirrors and strategically placed lighting created an innovative infinity mirror effect.

The ‘shard-like’ projections paired with soft lighting forged an awe-inspiring impression of movement, enabling the golden shoe to demand the attention of shoppers.