Fashion house Alexander McQueen has launched a Butterfly inspired accessories pop-up in the world-famous Le Bon Marche department store in Paris.

Alexander McQueen Le Bon Marche

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Designed, produced and installed by Seen Displays the scheme heroes the butterfly which is an international symbol of transformation, change, hope and life.

Alexander McQueen Le Bon Marche

A series of large butterflies in brushed metal bases set the backdrop for the McQueen pop-up.  Butterfly print can be seen across large glass panels as well as across the chunky clear plinths and podiums displaying shoes, small leather goods and jewellery — to give the impression they are almost floating amidst the butterflies.

 

Photography by @geraldine.andrieu

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