StudioXAG have collaborated with adidas Originals to launch a sneaker with a dynamic activation that creates bespoke content for a wider audience.
To spotlight the adidas ZX, this exclusive one-day event played host to a London based artist who created live artworks within the brand’s Hanbury Street store. Dressed in a custom made adidas branded boiler suit, the artist’s cutting-edge style reflects the playground of colour and experimentation from the campaign, further cementing the sneaker at the forefront of innovation.
Dressed in a custom-made adidas branded boiler suit, the artist’s cutting-edge works reflect the playground of colour and experimentation from the campaign. Visitors received a set of bespoke incense as a memento. Post-event, the artworks created during the event were flanked by oversized ZX logos.