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London based jewellery brand Astrid & Miyu have launched a new permanent store in  Covent Garden. 

Astrid & Miyu partnered with Northbanks Design to create a new Instagrammable store which reflected the same passion and quality as Astrid & Miyu’s products. By harmonising colours and textures, using soft blush tones, minimalistic materials and contrasting neon signs a chic and lux, yet understated interior was created, that is in tune with the Astrid & Miyu brand identity and ethos.

The store features all of Astrid & Miyu’s jewellery collections as well as two spacious piercing rooms to provide customers with privacy when getting pierced as well as the brands popular Ear Bar. Once pierced, customers can work with A&M’s stylist to create their own personalised ear stack using their new piercings and A&M’s iconic ear cuffs.

The jewellery brand has quickly become a sought-after destination for ear piercings. Customers include a range of celebrities, influencers, editors and models. Fans of Astrid & Miyu include Jessica Alba, Whitney Port, Lydia Millen and Chloe Lloyd. The brand currently already has stores on Bond Street, Boxpark Shoreditch as well as a dedicated piercing studio in Selfridges and pop ups in Soho New York.