Beauty brand BABOR has launched a new Store concept in Frankfurt. The new flagship was created in collaboration with LIGANOVA
to showcase the BABOR brand and its interpretation of “beauty”.
The journey starts with a welcome ritual at the well of volcanic rock. Visitors are handed a warm towel so they can symbolically wash everyday life from their hands.
Products can be tested at the Experience Table and get an insight into what BABOR stands for: Precision formulas for maximum effectiveness and compatibility. The cool science bar is dedicated to the legendary vials which give an essence of the raw creative process.
In the back of the flagship store which was designed in collaboration with LIGANOVA, you will find a lounge area, a room for skin analysis and 5 treatment rooms for professional treatments.
Anyone who books a beauty experience may take a seat in one of the 5 treatment rooms and enjoy an individually tailored treatment to their wishes and needs. The aim is to make sure the customers leave the store relaxed and above all well-maintained.