Beauty brand BABOR has launched a new Store concept in Frankfurt.  The new flagship was created in collaboration with LIGANOVA to showcase the BABOR brand and its interpretation of “beauty”.
The journey starts with a welcome ritual at the well of volcanic rock. Visitors are handed a warm towel so they can symbolically wash everyday life from their hands.

Products can be tested at the Experience Table and get an insight into what BABOR stands for: Precision formulas for maximum effectiveness and compatibility. The cool science bar is dedicated to the legendary vials which give an essence of the raw creative process.

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In the back of the flagship store which was designed in collaboration with LIGANOVA, you will find a lounge area, a room for skin analysis and 5 treatment rooms for professional treatments.

Anyone who books a beauty experience may take a seat in one of the 5 treatment rooms and enjoy an individually tailored treatment to their wishes and needs. The aim is to make sure the customers leave the store relaxed and above all well-maintained.
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