Sloane Stanley has today announced the opening of authentic Italian gelato brand Badiani, at 303 Fulham Road. Located next to Ella Di Rocco, the new 1,457 sq ft ice-cream parlour site offers their full range of gelato in a cone, gelato cups, gelato jars and gelato cakes.


Designed by Cosimo Bonciani, the new store meets a similar format to Badiani’s Notting Hill site, comprising 35 covers including inside dining and an outdoor garden space where visitors can enjoy a range of their signature flavours. Badiani’s gelato is crafted using traditional Italian culinary sensibilities to produce high-quality artisan ice-cream.

Commenting on the news, Hannah Grievson, Property Director at Sloane Stanley said: “Badiani’s opening is a perfect way to kick start summer on the Fulham Road. The brand and its unique flavours will encourage visitors to stop in and enjoy a sweet treat amongst shopping with some of our leading fashion retailers or wellness brands. Badiani will meet the demand for high-quality leisure and dining on Fulham Road and I look forwarding to seeing this expanding brand make its mark on the estate.”

Paolo Pomposi, Head of Production for Badiani added: “The Fulham Road is a vibrant and bustling street full of high-end, luxury retailers and eateries, and we feel honoured to open our shop here in the heart of Chelsea. This sought after location was a must-have for us when looking at our London expansion plans and we’re so excited to be opening in time for summer trading. Our team of experienced gelato makers will certainly create something for everyone to enjoy and we are excited to welcome visitors to come and try our signature buontalenti flavour.”