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Bang & Olufsen have launched a luxury window display in Harrods to celebrate their latest product, Beovision Harmony.  The immersive display was designed by Play Retail.

The window honoured Bang & Olufsen’s proud Danish design heritage, Play believed that the aesthetics of the display were just as important as the product itself.

It was essential to immerse shoppers by combining material integrity with subtle light design. Through the replication of a luxurious and sophisticated colourway, seen in modern-day living spaces, The display was able to disrupt the high street with a seamless, minimal aesthetic.

Additional inspiration was taken from the unique Bang & Olufsen product range replicating its core values of bold design. Movement also played a significant role with this display, as the front speakers gracefully and dramatically shifted between two states, in a stunning eye-catching fluid motion.