Silverburn has recently welcomed a new BOSS store, further expanding the brand’s UK store portfolio. The 3,200 sq ft unit showcases BOSS tailoring, alongside casual and athleisure styles. The brand’s products are available in 129 countries, and it has over 424 freestanding stores across the globe.
Iain Mitchell, UK Commercial Director at Hammerson, said: “When it comes to fashion, across our portfolio we’re looking for brands that offer a differentiated product, and really meet a local demand. The new BOSS store is a great example of that, as it not only introduces BOSS’ fantastic range of products to the destination, it also adds to the broader luxury offer at Silverburn. As with the rest of our portfolio, we’ve worked hard at Silverburn to step up the brand mix and introduce new and exciting brands with a fresh, exciting offer, and you can see that with Waterstones and local pancake operator Stack & Still, both of which opened this year.”
