A Bradford-based creative agency is targeting demand in the retail sector with the development of a portfolio of virtual reality and augmented reality apps designed for product visualisation and customer engagement.

One19 Creative has designed and built apps which produce real-time 3D rendering of physical environments, mapped on vertical and 360º horizontal planes, and allows detailed 3D images of products to be instantly uploaded, placed, scaled, rotated and recoloured within the photo-realistic virtual space. The company is expecting demand for a variety of retail functions, including customers using the app to render their own home environment and embed items such as furniture or cars to visualise how they would look there.


Head Designer, Chris Carter, said:

“Our AR and VR apps use powerful software to combine the physical world with digital data. They can photo render a room or outdoor space to create fully interactive 360º visuals which can be embedded online or viewed on a smartphone. Users can insert multiple 3D models from CAD files or our in-house photoprogrammery, and then control and configure them within the virtual space, including the application of thousands of colour combinations. 

“User-friendly functionality is vital in making this technology commercially viable and we have invested a lot of time in making sure it’s a feature of these products. We can supply custom user interfaces for each client and visuals can be shared via email with one click. It will open up all sorts of possibilities in marketing and customer engagement and concept realisation.”

Nathan Little, Operations Director at One19 Creative, said:

“In the past two years we have assembled an experienced team covering a broad range of specialisms, including graphic design, photography and videography, photo rendering, animation, app and software development, and user interface design. Combined with a high investment in product development, this skillset has enabled us to create unique products like these and we are excited to be introducing them to the market.”

One19 Creative provides a range of other specialist services, including exhibition and retail design, brand identity, and design-for-manufacture. The company can offer an end-to-end solution to each project, from concept creation to installation.