Bvlgari has revealed the summer Serpenti Maestria pop-up boutique at Harrods. Finding its home in the iconic department store’s prominent Exhibition Road space, the pop-up will serve as an experiential destination to discover the metamorphosis of Bvlgari’s Serpenti Collection, a unique fine jewellery, watches and accessories offering, alongside an exclusive programme of activities throughout the month.

As a true celebration of Serpenti, the London pop up, opening from 4th – 30th July will invite visitors to discover Bvlgari’s iconic emblem in innovative new ways. First among these is the visually stunning Infinity Room, with seamless, morphing projections of Serpenti heritage and high jewellery, taking guests on an immersive visual journey, whilst providing the ultimate #serpenti social media moment.


The sensorial experience continues within the main pop up space with a dedicated Bvlgari playlist, conceived especially for the occasion in collaboration with Apple Music.

QR codes will be visible in and around the space, including on the windows seen from the street, taking users to the brand new, digital Serpenti Hub. This global platform encourages visitors to explore and discover the Serpenti universe and its metamorphosis throughout time, with dynamic features and content, from heritage to contemporary jewellery collections. It also invites users to continue their journey via a virtual showroom or to book a private appointment.

The pop up will explore the eponymous Italian concept of Maestria or ‘mastery’ through further tailor-made experiences focussing on craftsmanship:


Over the final week of the pop-up, guests will have the opportunity to meet one of Bvlgari’s expert gemmologists to learn about the power and beauty of the colours and cuts that inspire the brand’s masterpieces and examine them through Bvlgari’s state-of-the-art microscopes.


With the use of touch screens embedded into the surfaces of the central counter, Bvlgari will invite visitors to discover the Serpenti universe through the new digital hub experience. The ‘Magnify Your Nature’ tool gives the experience of designing your own shareable Serpenti artwork, reflecting each individual’s personal passions and preferences.


In the heart of the pop-up concept lies the iconic jewellery, watches and accessories that make up the famed Serpenti collection. An exclusive product selection will be revealed in London expressly for the pop-up, including the Serpenti High Jewellery bracelet with Paraiba tourmalines from the newly launched Magnifico collection.

Bvlgari will capitalise on the Serpenti Maestria pop up to reveal the new Limited Edition Serpenti Seduttori watch in steel and rose gold with diamonds and a rich green lacquered dial, echoing the British green so symbolic of Harrods. The UK exclusive watch is limited to 25 pieces, mixing metals to create the perfect combination of daily elegance and evening sophistication. The timepiece will be globally exclusive to Harrods for the duration of the pop-up.