Coach introduces the Disney Mickey Mouse x Keith Haring Virtual Pop-Up, a digital experience where customers can discover and shop the house’s new collaboration between Disney and the iconic New York artist. Featuring five interactive rooms, the experience’s innovations include an AR Mickey Mouse that surprises customers as they explore, an immersive subway station inspired by New York City where customers can paint their own street art in the style of Haring, and videos featuring stars of the campaign Kaia Gerber and Kōki.
Culminating in a special edition gift shop where customers can shop physical and digital gifts such as AR filters and a bespoke Spotify playlist, the experience captures the spirit of optimism and inclusion that the three American icons—Disney, Coach and Haring—all share.
In the experience, customers can also discover the Disney Mickey Mouse x Keith Haring collection, including bags crafted in glovetanned leather topped with Mickey’s ears, and a shearling jacket, totes, and sweatshirts printed with Haring’s artwork.
“Sometimes the best design comes from the most unlikely juxtapositions, and I can’t think of a cultural clash that brings me more joy than Mickey Mouse and Keith Haring,” said Coach Creative Director Stuart Vevers. “Ahead of its time when it was first made, this art feels so timely today as we can celebrate and appreciate the diverse work of great creators whoever they may be, without social boundaries. As my collections over the years have shown, I love Disney and I love Keith Haring, so this collaboration makes for my ultimate treat.”