Converse has announced it is taking steps to make its trainers more sustainable, with the launch of Converse Renew.
The Converse Renew initiative will see Converse craft its Chuck Taylor All Stars and Chuck 70s using a series of recycled and sustainable fabrics.
The first release, Converse Renew Canvas, are made from 100 per cent recycled polyester that came from used plastic bottles. Later this summer, Converse will release Renew Denim, made using denim jeans that have been diverted from landfills, followed by Renew Cotton, created using a process that transforms cotton canvas waste from the manufacturing process to create a composite 40 percent recycled cotton with polyester to form a new yarn.
Seen Displays designed and produced the Renew pop-up which opened for one day only on Saturday, June 29.
The space consisted of recycled materials or ones that have the potential to be renewed. This included a mixture of wood from reclaimed timber yards, chip foam made from scrap multi-purpose foams, sourced pallets and recycled cardboard — all of which will have further life after the event.
Bottles, chips and thread, all made from plastic were displayed in a four-step display to demonstrate the story of how the Renew Canvas is made.
Within the space, a gallery had been created to showcase work by up and coming designers working with the theme of material futures. These were showcased on clean white plinths made from recycled pallets and sheet material.