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Converse continue their ongoing commitment to make products in a more innovative and sustainable way with the latest iteration of their Renew range. This time by creating Renew Denim from used jeans — giving tossed pairs a second life, cutting and constructing them into one-of-a-kind Chucks.

Photography by Tom D Morgan – www.tomdmorgan.com

The result is a denim sneaker with a storied past, and a bright future. Seen Displays partnered up with Converse to take over a space in Goodhood for the launch. This consisted of repurposing recycled wooden benches from the Renew Kings Cross event, and flipped into plinths. Hand woven designs were developed and added to create stand out displays to hold the denim product.

Photography by Tom D Morgan – www.tomdmorgan.com

The use of denim also continued to a large hanging wall piece created by menswear designer Kirstie Eells. As with all props and fixtures from the Renew event, this piece will also be given a second life.

Photography by Tom D Morgan – www.tomdmorgan.com
Photography by Tom D Morgan – www.tomdmorgan.com