Following the success of their Barcelona flagship and Amsterdam stores, premium apparel and footwear brand, Cruyff open their doors in Manchester this month. The new luxury, boutique style store will be located in a superior site in the Manchester Arndale centre and will be staffed by ten employees.
Cruyff pride themselves in offering premium menswear and womenswear remaining one step ahead. While opening a new store in these uncertain times may seem bold, Cruyff believe offense is the best defense. Standing out from the crowd is engrained at the heart of the brand. Cruyff has a rich history in Northern England where it has been seen in football terraces nationwide for decades. As Manchester is home to the largest retail sector in the UK outside of London, Cruyff will be reclaiming their presence in this vibrant city. Opening a store in it’s famous Arndale shopping center is a perfect fit for the Cruyff customer showing confidence is at the heart of the brand’s identity.
The brand’s founder, internationally renowned football player, Johan Cruyff, was football’s original Dandy. He understood the power of appearance and style better than anyone. On the field, Johan’s presence, poise and focus intimidated and dazzled his opposition. Away from the game, sharp and stylish dressing was part of the Cruyff trademark.
Cruyff offer a wide variety of premium men’s and women’s shoes and sneakers alongside matching tracksuit sets, puffer jackets, graphic tees and classic track tops. Clean lines and sharp silhouettes throughout the store reflect the offering of apparel and footwear, complimenting one another for an immersive, premium shopping experience. Bold pops of neon orange are seen throughout the store alongside dark metal and black.
Alongside their own Cruyff brand, the store will offer a “guest brand concept”. Starting with menswear from Off The Pitch., the young and up-and-coming brand that hails from Rotterdam. Cruyff are a champion of younger, emerging brands which will be reflected within their store through this concept. The guest brands offered within store will be in line with Cruyff’s ethos and core consumer base. This gives their customers a superior experience with style one step ahead.
‘We are very excited and proud to open our first Manchester store. The city is an iconic music and creative hub and being one of the biggest football capitals in the world is a perfect fit,’ said Ferenc van der Vlies, Co-owner Cruyff.
As the brand gears up to opening, the store will proudly embody their vision in a spacious yet modest outlet in the culture leading city of Manchester. In the words of Johan Cruyff, ‘you will see it when you get it’.
