Harlequin Design produced the Dior Wax scheme to showcase Christian Dior Couture’s new RTW women’s line, based on the fabrics printed for the Cruise collection presented in Marrakesh.
Dior’s artwork was recreated by Harlequin Design, who created indigo and blue organic cotton canvases to wrap backdrops and pouffes which presented the product.
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Instore animations were wrapped with vinyl, printed to colour match the fabric. In addition, 20 shelving niches were also clad in a more minimal version of the pattern.
