Shaftesbury announces the launch of a one-off installation at the M·A·C global flagship store on Carnaby Street to celebrate the forthcoming collection; The Disney Cruella Collection by M·A·C. The unique installation will include an exterior wrap of the store, bathed in Cruella’s style, and the store interior will be transformed too, giving customers a taste of the all-new live-action feature film about the rebellious early days of one of cinemas most notorious – and notoriously fashionable – villains, the legendary “Cruella” de Vil.
The takeover, unveiled yesterday, incorporates a showstopping storefront wrapped in the signature colours of the main character – black, white, and red – and inspired by the film’s setting; 1970s London amidst the punk rock revolution.
Disney’s “Cruella” releases in cinemas and on Disney+ with Premier Access for a one-time additional fee on May 28, 2021.
Samantha Bain-Mollison, Retail Director Shaftesbury: “We are delighted that the M·A·C global flagship store on Carnaby Street is transforming into the theme of the new Cruella film in collaboration with Disney. The new and exciting launch will add to the positive one-off activations in the area and exclusive products available in Carnaby.”
Fiona Sainty, Vice President General Manager, M·A·C UK and Ireland: “We’re thrilled to reveal this installation at the M·A·C Carnaby Street flagship store to celebrate the Disney Cruella Collection by M·A·C. As we look at life after lockdown returning, our customers of All Ages, All Races, All Genders can once again enjoy our full store experience, celebrating the return of colour and self-expression through makeup with a crowd-stopping store-front to match. Come in and express your inner De Vil, with our collection of punk-rock reds and haute metallic hues inspired by the most iconic looks from the movie.”
