Dr. Martens have launched their biggest campaign of the year, ‘Tough As You’. The campaign celebrates the strength of the brand in promoting resilience and individuality — anchored by the core idea that the only thing tougher than Docs boots, is the people who wear them.


IPOS took the powerful campaign message to over one hundred different stores including Dr. Martens own stores, the complete schuh estate and TOWER London’s Brick Lane store.