Dr. Martens have launched their biggest campaign of the year, ‘Tough As You’. The campaign celebrates the strength of the brand in promoting resilience and individuality — anchored by the core idea that the only thing tougher than Docs boots, is the people who wear them.

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IPOS took the powerful campaign message to over one hundred different stores including Dr. Martens own stores, the complete schuh estate and TOWER London’s Brick Lane store.

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