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Electric scooter retailer Pure Scooters has opened its first store in London.

The Glastonbury company, favoured by a host of England cricketers, F1 drivers and pop stars,  launched its new premises in Belgravia.
The move gives Pure Scooters an even stronger presence in the capital after their recent acquisition of London Electric Scooters.

CEO Adam Norris – former director of financial giant Hargreaves Lansdown – said: “We are delighted to open our first store in London. After our recent acquisition of London Electric Scooters, it gives us a further foothold in the capital.

“We have seen a huge uptake in companies and individuals buying our electric scooters for use on private land. We have had lots of motorsports teams and drivers take advantage of our customised products, for instance, for use around the paddocks. Many take them abroad to use where they are legal.

“Our customers also include professional cricketers, footballers and rugby players who have access to private land around their grounds and stadia, as well as boat owners to take abroad.

“Opening the store in London allows us to be ready for when they are legalised in the UK and gives our customers somewhere central to view our wide-range of scooters and come for advice and repairs.”

Mr Norris has brought together a talented team of experts and executives from companies such as Dyson and Innocent Drinks and will now turn his attention to their international expansion plans, starting in Europe.

The popular brand has already gained a huge celebrity following, with stars including England cricketer Jason Roy and singer Lewis Capaldi posting videos on Instagram using their scooters.

The new store can be found at 52 Grosvenor Gardens, Belgravia, SW1W 0AU.