From 16 to 20 February EuroShop will bring together 2,300 exhibitors from over 60 countries with 114,000 trade visitors expected from throughout the world in Düsseldorf. EuroShop’s eight Experience Dimensions cover retailers’ complete investment needs, on the one hand, and provide inspirations galore and concrete answers to decisive questions that all retailers wanting to remain competitive have to ask themselves.

What functions do shops or stores have to perform today? Serve as experience places and points of identification? Feel-good locations? A Third Place? Pop-up marketplaces? What do they have to look or feel like? Creative and hands-on answers come care of the Shop Fitting & Store Design Dimension.

The Retail Technology Dimension presents all things surprising, enthusing, stimulating and taking you to the next level. Augmented Reality, Virtual Reality, Artificial Intelligence, Internet-of-Things, Smart Store, Customer Engagement, Mobile Payment and Cloud-based Services are the dominating themes in this Dimension.

Retail Marketing is the point of interest for “digital creatives”. Customer engagement & experience, brand experiences in physical and digital stores, personalisation via mobile devices, artificial intelligence, digital signage. The Retail Marketing Dimension at EuroShop 2020 awaits trade visitors with the complete spectrum of ever more in-depth and digital shopper interaction.

The lighting community gets together at EuroShop, too. Light plays a pivotal role when experience and staging, fascination and atmosphere come into play. Its versatile technical applications ranging from smart lighting to the IoT in conjunction with such ecological aspects as sustainability and efficiency will be on show at the Lighting Dimension.

Storytelling – this is what Visual Merchandising is all about – both as an analogue experience space and as a digital platform. Eurohop’s Dimension of the same name shows how to perfectly stage them, fascinate and wow shoppers with either walk-in stores or augmented reality, as pop-up or digital stores.

More and more supermarkets and also fashion stores draw their shoppers in with food services. This is why catering in retail is a “hot ticket” and will be given its own Food Service Equipment Dimension for the first time at EuroShop 2020. Here the menu will feature everything from fast food to Michelin star cuisine.

In the Refrigeration & Energy Management Dimension what belongs together will finally grow together: ecology and economy. Digital transformation and building automation, IoT and AI, efficiency and staging – all of this is instrumental to climate-neutral smart stores and will therefore be featured at EuroShop.

Trade fairs and events on the road to digitalisation and festivalisation – this will be centre stage at EuroShop’s Expo & Event Dimension, which is the world’s biggest sector-specific get-together for the live communication community. Cross-media connections, complex experience scenarios, exhilarating performance or dynamic communication will be the dominating themes.

One Show, EIGHT Experience Dimensions

  • RETAIL Marketing (Halls 1 & 3)
  • Expo & Event Marketing (Halls 4 & 5)
  • Retail Technology (Halls 3, 6, 7 & 7a)
  • Lighting (Halls 9 & 10)
  • Visual Merchandising (Hall 10)
  • Shopfitting & Store Design (Halls 10-14)
  • Food Service Equipment (Halls 14)
  • Refrigeration & Energy Management (Halls 15-17)

8 Stages – 600+ speakers

Retail Technology
On the Retail Technology Stage developments, innovations and trends in retail technology will be presented by means of current case studies.

Omnichannel Stage
This Omnichannel Stage focuses on questions related to success strategies, challenges and opportunities of new technologies related to digital and traditional distribution channels.

Energy Management Stage/ ECOPark
The ECOpark is an exclusive space for energy-efficient retailer solutions.

Store Design Stage
The Store Design Stage is the main seminar theatre for all topics related to store design, lighting, store fixturing and visual merchandising.

Retail Marketing Stage
Retail Marketing Stage with free presentations and discussions on all day on the subject of POS Marketing.

Expo + Event Stage
The industry will provide a programme containing lectures, best case studies and discussions from a broad field of latest topics.

Special areas

Premium City – Hall 5
The Retail Design course at the Design Faculty of Düsseldorf University will occupy 665 m² at EuroShop. “Premium City” represents a visionary city in 2050 where retail, the public space and mobility merge.

Designers Village – Hall 12
From interior design to forward-looking retail design concepts: the EuroShop Designer Village will be given an as prominent and high-quality stage as ever in 2020.

Innovations Hub – Hall 4
This Think Tank promises to deliver creative inspirations and multi-sensory impressions. Visitors are invited to also try out things for themselves in innovative workshops.

EuroShop Features…

Awards at EuroShop

The EuroShop Retail Design Awards  will be presented for outstanding store concepts and designs, the Retail Technology Awards Europe (reta) for prominent IT solutions in retail and  the winners will be awarded by EHI  to excellent scientific works of high relevance to the retail industry. Also presented at the EuroShop 2020 will be the POPAI D-A-CH Awards. New are the Exhibitor Magazine EuroShop Awards, which will be presented by  the US Exhibitor Magazine for the first time in cooperation with EuroShop for outstanding stand construction in all dimensions.  The Creative Retail Awards will be giving an award for the stand which offers the most visual impact and overall visitor experience.

Guided tours

Those who consider the ranges at EuroShop too extensive, those with only little time available or those looking for targeted information on individual topics or product groups, will have the possibility to register for various Guided Tours of the trade fair in the run-up to the event. On offer will be Guided Tours in the areas: Retail Technology, Store Design,, Refrigeration & Energy Management, Food Service Equipment,and Expo & Event.

When in Düsseldorf…

  • Known for its fashion industry and art scene, Düsseldorf is divided by the Rhine River and has plenty of places to explore.
  • Shop down Königsallee, lovingly called ‘Kö’, a boulevard with shopping malls and arcades.
  • Take in the post-modern architecture of MedienHafen harbour.
  • Visit the Rhine embankment promenade lined by cafés and bars.
  • Experience the bars and social life in Aldstadt (Old Town).

EuroShop 2020 in numbers

16 Halls. More than 125,000 sq m of exhibition space. Exhibitors from 60 countries. More than 100,000 trade visitors. 8 Experience Dimensions.


When and where

Messe Dusseldorf, Germany
16-20 FEBRUARY 2020
10am to 6pm daily

Terry Clark
Author: Terry Clark