It can be difficult to constantly evolve your business and find new, engaging ways to increase your success and stay on top of the retail competition within your sector. With retail brands holding so much space on both our high streets and online, it can be difficult to appear and become the most affluent and sought-after brand among so many others. Here are just some ways that can guide you to become a main contender in the retail space.
Find the right location space
Location is everything. Where you position yourself on the high street will directly affect sales, footfall and general public interest. However not all businesses can afford the prime spot on the high street, particularly small and newer business, but being smart about a location for your store will mean that your brand is more visible. This visibility means more people are likely to engage with your brand, whether that’s from exterior store marketing or an instore experience as a customer – all engagement counts.
Make your brand recognisable
Another way to build up your brand within the retail industry is to ensure that your marketing is on point. Every detail from the logo, to colouring, signage and wording is essential to scream your brand message, as this is the first contact that consumers have with your brand. This means the aesthetic of your store, marketing and e-commerce presence such as your website and social channels must be designed to target your primary market letting potential shoppers know who you are and where you’re positioned in the retail market.
Offer inclusivity
With so many brands widening their markets to represent all shapes, sizes and ethnicities, the retail industry is now a more competitive space that ever. Wholesale clothing by BGirl Fashion offers a range of sizes and styles for women to feel and look their best through an array of choice and looks online with new styles added daily. So now more than ever, it’s crucial to ensure that your brand is catering for all, instead of taking a ‘one size fits all’ approach. By becoming a more inclusive business, it helps people from diverse backgrounds to come together, which will present your products in a positive light within the saturated market.
Build your online community
An online presence is essential, as e-commerce sales increase year by year with in-store shopping becoming less profitable due to this. A study on consumer views found that 77% of people were more likely to recommend a store if they had a good experience there, which highlights the importance of inclusive and positive customer service, whether this is instore or online.
Be interactive
Leading on from the importance on an online community, engagement is just as important to build up your reputation, relationships with your audience and to build on trust, which in turn will spread brand awareness through word of mouth and positive reviews and comments. Interactivity with consumers can range from reposting, direct chats, live feeds, story posts and involving your brand in collaborations and competitions. A great example of social interactivity are the likes of ASOS and Pretty Little Thing, which often repost influencers and customers wearing their clothing in order to promote a range or item. This is a great marketing strategy to not only build upon a community, but to instil trust in your core audience, which will keep them returning to your business.
