Situated in the heart of The Covent Garden Piazza, the store borrows bold design details from the brand’s penchant for eclectic style: think decadent blue velvet furnishings and brass fixtures that beautifully elevate the statement-making frames. The space was designed in close collaboration with Aleksandrina Rizova’s team at Aleksa Studios and will bring a modern touch to the famous heritage site.

For Art’s Sake’s first stand-alone store will incorporate a host of new features, from a selfie station to personal shopping, a concierge option, tax-free shopping, Click and Collect as well as exclusive colourway drops. To celebrate the launch, For Art’s Sake has collaborated with Studio Lapêche on a window installation that reimagines the most striking features of the London skyline.

After the London store opening, the brand will be opening in Shanghai’s XinTianDi Mall. They then plan to open stores in Hong Kong, Miami and New York before 2020.