Situated in the heart of The Covent Garden Piazza, the store borrows bold design details from the brand’s penchant for eclectic style: think decadent blue velvet furnishings and brass fixtures that beautifully elevate the statement-making frames. The space was designed in close collaboration with Aleksandrina Rizova’s team at Aleksa Studios and will bring a modern touch to the famous heritage site.

For Art’s Sake’s first stand-alone store will incorporate a host of new features, from a selfie station to personal shopping, a concierge option, tax-free shopping, Click and Collect as well as exclusive colourway drops. To celebrate the launch, For Art’s Sake has collaborated with Studio Lapêche on a window installation that reimagines the most striking features of the London skyline.

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After the London store opening, the brand will be opening in Shanghai’s XinTianDi Mall. They then plan to open stores in Hong Kong, Miami and New York before 2020.